Social media channels enable anyone with access to the Internet to disseminate news, information, or opinions, making everyone a publisher in a sense. Content shared via social media may reach one person or may reach millions of people, depending on the social media platform, the message, and the audience. But now, with more than 90 percent of online adults using social media regularly, these media can be extremely influential.
Social media channels benefit physicians both as sources of content and as platforms for the dissemination of content:
The last two of these uses require more time commitment and involve more personal exposure than the others. Consequently, these guidelines will deal most with these areas, especially the last.
While the American Academy of Family Physicians (AAFP) recommends that physicians explore the use of social media, you must decide whether you want to go beyond exploration, basing your decision on your own circumstances and the value you find in social media for yourself, your patients, and your community. If you decide to become active in social media— especially if you are interested in disseminating information and opinions— these guidelines are for you.
Read the full guide.(15 page PDF)
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