The AAFP has promoted family medicine by participating in several magazine and newspaper "advertorials" (an advertisement presented in a format similar to editorial material). These are considered appropriate, and of great service in promoting awareness of family medicine.
Any such published material should be identified as advertising. Informational material relating to advertised products should not be positioned with AAFP editorial material in such a way as to imply AAFP endorsement or bias toward any commercial product. Advertisers, advertising copy, and layouts must be made available to the AAFP for review upon request.
(1991) (2011 COD)
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AAFP Promotions: Print Advertorials