Marketing Opportunities

View the 2014 Sponsorship/Marketing Opportunities Rate Card(6 page PDF) or contact Keely McDannold at (913) 906-6297 or email kmcdannold@aafp.org for more details.

Advertising Opportunities

Official Program & Exhibit Guide

Distributed in the registration bag, the Official Program & Exhibit Guide reaches approximately 3,000 residents and medical students, as well as physician faculty, physician speakers, AAFP leaders, and exhibitors. Advertisers will receive up to eight full pages of product-specific, four-color advertising including the inside front cover, inside back cover, five inside pages, and back cover.

Ad due: May 30, 2014
Fee: Ads start at $1,800
Trim Size: 8 ½” x 11”
Bleed: 8 ¾” x 11 ¼”

National Conference Mobile Event App Exhibitor Enhanced Listing

When you upgrade your listing, your exposure extends well beyond National Conference.

Enhanced listing includes:

  • Your logo in the exhibitor listing and on the floorplan (the floorplan links to and from your listing).
  • Up to three PDFs for attendees to download. Take advantage of this opportunity to include residency program brochures, product descriptions, or other materials.

Enhanced listing fee: $200

Sponsorship Opportunities

Sponsoring an event ensures that your program/company and your support of the conference are recognized. Take advantage of sponsorship opportunities(6 page PDF) to connect with attendees and increase your exposure in the Exposition Hall and beyond.  

Opportunities include:

Questions?

Please email exhibits@aafp.org or call (800) 274-2237.

Official Prize Drawings
These drawings help move traffic throughout the Expo Hall. Residents and medical students are eager to participate. They pick up a prize card at Expo Hall entrances and then visit all booths (15 exhibitor participants*) to receive a stamp for their card.

Lottery Deadline: May 30, 2014
Fee: $500
*A maximum of 15 exhibitors will be accepted based on a lottery system.

T-Shirts
A t-shirt will be designed with your logo and name next to the AAFP logo on the back of the shirt. T-Shirts will be distributed to all registered attendees.
Commitment due: June 2, 2014
Fee: $1,000 per logo (Minimum of 4 sponsors) or $5,000 sole logo sponsor

Blood Drive
Help this socially conscious audience save lives as they help the Community Blood Center of Greater Kansas City meet its 100-pint goal. The supporter will be recognized in the Official Program & Exhibit Guide and on signage placed within the Blood Drive booth, and may distribute literature (one handout) at the Blood Drive registration desk.
Commitment due: June 2, 2014
Fee: $1,500

Promotional Banners
Four banner locations are available to promote your company, product, or organization to all attendees for three days in the convention center. Each banner will be placed in a high-traffic lobby location. Banner artwork must be approved by the AAFP and will be produced and hung by the official service contractor, Fern Exposition.
Commitment due: July 9, 2014
Fee: $1,500 per 3’x12’ banner

Lanyards

Provide 2,000 family medicine residents and medical students, as well as physician faculty, physician speakers, AAFP leaders, and exhibitors, with your lanyards. High visibility for three days’ use. Supporter provides lanyards, and the AAFP must approve sample.
Commitment due: May 9, 2014
Fee: $2,500

Comfort Station
Attendees love to relax and unwind with a free seated massage in the Expo Hall. Open Thursday through Saturday, the comfort station is a popular attraction. The supporter will be recognized on signage placed within the station and on product-specific T-shirts provided by the supporter for the massage therapists. Supporter can hand out coupons for the massages at their booth to drive traffic.
Commitment due: June 2, 2014
Fee: $2,500 for all three days

Water Stations and Bottles
The AAFP is making a dedicated effort to reduce its carbon footprint. You can provide reusable water bottles that will be distributed to all. In addition to recognition at each water station, the supporter’s corporate logo will receive visibility outside the conference with continued use by the attendees.
Commitment due: June 2, 2014
Fee: $2,500

Mobile Charging Station
The mobile charging station provides attendees with a unique and interactive tool that will allow them to quickly charge their mobile devices during National Conference and ensure they stay connected 24/7. The unit is compatible with more than 4,000 mobile devices and provides power outlets to give users a place to recharge, while viewing a sponsor video. Two opportunities available.
Commitment due: June 2, 2014
Fee: $3,000

Internet Central
These heavily used computers are vital to medical students and residents as they stay connected with home, school, and work. There is one location in lobby 2200. The supporter will be recognized in the Official Program & Exhibit Guide, on the splash screen, and on signage on the structure.
Commitment due: June 2, 2014
Fee: $3,500

Registration Bags
National Conference registration bags are given to all attendees. The supporter’s corporate logo will also receive visibility outside the conference — attendees use the bags not only during, but after, the conference. In addition to prominent logo display on the outside of the bag, the supporter can place up to two inserts — including product-specific fliers, notepads, or pens — inside the bag.
Commitment due: March 31, 2014
Fee: $8,000

Comfort Station
Attendees love to relax and unwind with a free seated massage in the Expo Hall. Open Thursday through Saturday, the comfort station is a popular attraction. The supporter will be recognized on signage placed within the station and on product-specific T-shirts provided by the supporter for the massage therapists. Supporter can hand out coupons for the massages at their booth to drive traffic.
Commitment due: June 2, 2014
Fee: $2,500 for all three days

Pre-show Mailing List

Request the pre-show mailing list which is FREE to 2014 National Conference exhibitors. Studies show that pre-show mailings increase booth traffic and exposure of your company/program's products and services. Take advantage of this complimentary marketing opportunity to increase your booth traffic. View the order form(1 page PDF).