Fam Pract Manag. 2009 Jul-Aug;16(4):10.
Positive patient reviews are possible
FREE PREVIEW Log in or buy this issue to read the full article. AAFP members and paid subscribers get free access to all articles. Subscribe now.
buy this issue. AAFP members and paid subscribers get free access to all articles.
In the well-reasoned article “Online Reviews of Physicians: What Are Your Patients Posting About You?” (May/June 2009), the authors quite rightly said physicians should be aware of, monitor and participate in online reviews. However, they also repeated a common misconception in saying “disgruntled patients are more likely than satisfied patients to post reviews.”
At Angie's List (http://www.angieslist.com), we're finding the opposite is true. We've received more than 10,000 reports on the health care industry, and we continue to find that our members are overwhelmingly positive and eager to share information about their good experiences with local doctors.
We strongly believe that the health care community will be better served by following the authors' advice and participating in online reviews. They are here to stay and will only increase in consumer use and importance.
Another consideration for both patients and physicians is to pay close attention to how the various sites offer reviews. Sites you can trust do not offer anonymous reports, do hold patients accountable for truthful reporting, vigilantly monitor reports for adherence to accountability guidelines, alert physicians when reports are submitted about them, and work with physicians to address concerns.
WE WANT TO HEAR FROM YOU
Send your comments to firstname.lastname@example.org. Submission of a letter will be construed as granting AAFP permission to publish the letter in any of its publications in any form. We cannot respond to all letters we receive. Those chosen for publication will be edited for length and style.
Copyright © 2009 by the American Academy of Family Physicians.
This content is owned by the AAFP. A person viewing it online may make one printout of the material and may use that printout only for his or her personal, non-commercial reference. This material may not otherwise be downloaded, copied, printed, stored, transmitted or reproduced in any medium, whether now known or later invented, except as authorized in writing by the AAFP. Contact email@example.com for copyright questions and/or permission requests.
Want to use this article elsewhere? Get Permissions