Jul-Aug 2006 Issue
How to Plan an Open House for Your Practice [Feature]

The author describes how to plan and host an open house to market a practice to new and existing patients.

Jul-Aug 2005 Issue
Caring for Children: Re-examining the Family Physician's Role [Feature]

This article examines evidence that suggests family physicians are seeing fewer children in their practices and offers suggestions for reversing the trend.

Jun 2005 Issue
Expanding Your Practice Through Niche Services [Feature]

The article outlines how four family physicians have implemented niche services into their practices. The services include cosmetic laser services, hearing testing, retinal exams, blood draws and X-rays.

May 2004 Issue
How to Make the Media Your Public Health Partner [Feature]

This article discusses opportunities in the media for physicians to address health care topics to a wide audience. It explains how to prepare for interviews and how to impart clear, relevant medical information to the public in a short amount of time or space.

Jan 2002 Issue
"You Should See My Doctor": Cost-Effective Marketing Ideas for Your Practice [Feature]

The author describes the importance of marketing in today's increasingly consumer-driven health care marketplace and explains why the best marketing strategy is to satisfy your current patients.

Nov-Dec 2001 Issue
Nine Steps to a Strategic Marketing Plan [Feature]

This article explains how a medical practice can develop a strategic marketing plan that, among other things, will help the practice determine what group(s) it needs to target and how it should go about marketing to those groups.

Nov-Dec 2000 Issue
Panning for Gold: How to Find Money in Your Practice [Feature]

The article will show how physicians can improve their practice revenue through efforts such as internal coding audits, attacking under-coding, looking for missed billing opportunities, etc.

Jun 2000 Issue
House Calls: Taking the Practice to the Patient [Feature]

The article will show how physicians can afford (in terms of time and money) to retain three rewarding aspects of family practice: housecalls, hospice and nursing home care.

May 2000 Issue
Strategies for Expanding Your Patient Base in Diverse Communities [Feature]

This article will discuss strategies for building a diverse patient base, a culturally competent health care team and a community-responsive practice.

Mar 1998 Issue
Education and Promotion: A Winning Combination [Marketing Tips]

This article offers several tips on how to use patient education materials to increase a practice's visibility in the community.

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