ITEMS IN FPM ON TOPIC:
The author describes how to plan and host an open house to market a practice to new and existing patients.
This article examines evidence that suggests family physicians are seeing fewer children in their practices and offers suggestions for reversing the trend.
The article outlines how four family physicians have implemented niche services into their practices. The services include cosmetic laser services, hearing testing, retinal exams, blood draws and X-rays.
This article discusses opportunities in the media for physicians to address health care topics to a wide audience. It explains how to prepare for interviews and how to impart clear, relevant medical information to the public in a short amount of time or space.
The author describes the importance of marketing in today's increasingly consumer-driven health care marketplace and explains why the best marketing strategy is to satisfy your current patients.
This article explains how a medical practice can develop a strategic marketing plan that, among other things, will help the practice determine what group(s) it needs to target and how it should go about marketing to those groups.
The article will show how physicians can improve their practice revenue through efforts such as internal coding audits, attacking under-coding, looking for missed billing opportunities, etc.
The article will show how physicians can afford (in terms of time and money) to retain three rewarding aspects of family practice: housecalls, hospice and nursing home care.
This article will discuss strategies for building a diverse patient base, a culturally competent health care team and a community-responsive practice.
This article offers several tips on how to use patient education materials to increase a practice's visibility in the community.