Former Blue Cross Blue Shield Executive Tom Bowser Joins TransforMED Board of Managers

FOR IMMEDIATE RELEASE   
Wednesday, January 26, 2011

Contact:
Janelle Davis
Public Relations Strategist
American Academy of Family Physicians
(800) 274-2237 Ext. 5222
jdavis@aafp.org

LEAWOOD, Kan. – TransforMED today announced Tom Bowser, immediate past president and CEO of Blue Cross and Blue Shield of Kansas City and immediate past chairman of the Blue Cross and Blue Shield Association, was appointed to serve a 3 year term on its board of managers. The appointment became effective Jan. 1, 2011. TransforMED is a wholly-owned subsidiary of the American Academy of Family Physicians focused on helping primary care medical practices adopt the patient-centered medical home model of care.

“Mr. Bowser has been a prominent regional and national leader throughout four decades of significant change in the health care industry," said Terry McGeeney, M.D. MBA, president and CEO of TransforMED. “He brings an unparalleled level of expertise to TransforMED as the company continues consulting with insurance companies nationwide that are quickly realizing the benefits of funding patient-centered medical home transformation in primary care practices.”

Bowser has nearly 40 years of health care management experience, including 25 years with Blue Cross and Blue Shield of Kansas City, 8 years with Blue Cross and Blue Shield of Oklahoma, and 2 years with the Blue Cross and Blue Shield Association. He began his career with Blue Cross and Blue Shield of Kansas City in 1969 and became the company's president and CEO in 2001. He was elected chairman of the Blue Cross and Blue Shield Association in 2008 – the highest elected office within the national Blues system. Bowser held concurrent positions until his recent retirement from Blue Cross Blue Shield of Kansas City in December 2010 when his two-year term as chairman of Association board ended. Bowser also was president of Saint Luke’s Health Ventures in the 1980s.

Bowser has served the Kansas City community as past chairman of the Greater Kansas City Chamber of Commerce, past chairman of the Kansas City Area Development Council and as a board member of the Civic Council of Greater Kansas City. He also serves as a board member of the BCS Financial Corporation, the University of Kansas Endowment Association and the University of Kansas Edwards Campus.

Bowser holds a bachelor’s degree from the University of Kansas.

About TransforMED:
The Leawood, Kan.-based TransforMED LLC is a wholly-owned subsidiary of the American Academy of Family Physicians. Established in 2005, TransforMED provides ongoing consultation and support to physicians looking to transform their practices to a new model of care that is based on the concept of a patient-centered medical home. TransforMED is an active member of primary care communities and recognizes and supports the unique value that primary care offers to patients and the health care system. TransforMED shares and supports the idealism and altruism of primary care physicians and the strong commitment to their communities and patients through continuing patient relationships and independent decision making. TransforMED offers practices both products and services, including consultation and advice on implementing the patient centered medical home model. To learn more about TransforMED, visit www.transformed.com(www.transformed.com).