AAFP Names Bellinda Schoof Director of Health of the Public and Science

FOR IMMEDIATE RELEASE   
Tuesday, Nov. 26, 2013

Contact:
Megan Moriarty
Public Relations Strategist
American Academy of Family Physicians
(800) 274-2237 Ext. 5223
mmoriarty@aafp.org

LEAWOOD, Kan. — The American Academy of Family Physicians has named Bellinda Schoof, MHA, CPHQ, its new Division Director of Health of the Public and Science.

In her new role, Schoof is responsible in part for overseeing the organization’s development of evidence-based clinical guidelines, recommendations for preventive services and policies related to health of the general public. The division also administers programs designed to reduce tobacco use and obesity and increase exercise, and oversees the National Research Network.

Prior to her promotion, Schoof served Clinical Policies Manager in the division. She first came to the AAFP in 1998, having previously worked as director of the Health Care Quality Improvement Program at the Kansas Foundation for Medical Care.

“It’s been an honor to work toward a healthier America as part of the AAFP’s Health of the Public and Science team,” Schoof said. “I’m excited to assume this new role as the AAFP and the country confront a rapidly changing health care landscape.”

Schoof received her bachelor’s degree and Master of Health Administration degree from Indiana University. In 1997, she attained the National Association for Healthcare Quality’s Certified Professional in Healthcare Quality designation, which she has maintained ever since.

“Bellinda’s experience, professionalism and passion for health care quality made her an obvious choice to lead the division’s efforts,” said Julie Wood, MD, vice president for Health of the Public and Interprofessional Activities. “The work of our Health of the Public and Science staff is increasingly important in today’s health care environment, and Bellinda’s deep knowledge of the issues make her a valuable leader.”

Schoof assumes many of the responsibilities of Herbert Young, MD, who retired as Division Director in July after three decades with the AAFP. The organization will also be hiring a new Medical Director for the division.

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Founded in 1947, the AAFP represents 115,900 physicians and medical students nationwide. It is the only medical society devoted solely to primary care.

Approximately one in four of all office visits are made to family physicians. That is nearly 214 million office visits each year — nearly 74 million more than the next largest medical specialty. Today, family physicians provide more care for America’s underserved and rural populations than any other medical specialty. Family medicine’s cornerstone is an ongoing, personal patient-physician relationship focused on integrated care.


To learn more about the specialty of family medicine, the AAFP's positions on issues and clinical care, and for downloadable multi-media highlighting family medicine, visit www.aafp.org/media. For information about health care, health conditions and wellness, please visit the AAFP’s award-winning consumer website, www.FamilyDoctor.org(www.familydoctor.org).