AAFP Partners with NFL Foundation on Concussion Awareness
FOR IMMEDIATE RELEASE
Thursday, July 9, 2015
Public Relations Strategist
American Academy of Family Physicians
(800) 274-2237, Ext. 5223
Director of Communications
Educational initiative will reach
family physicians, patients and the general public
LEAWOOD, Kan. — The American Academy of Family Physicians today announced an educational partnership with the National Football League Foundation to deliver concussion-related safety and assessment tools to family physicians, their patients and the general public. Through this unique partnership, the AAFP will develop a suite of materials that focus on four key areas: safety, return-to-play protocols, concussion recognition and concussion evaluation.
“Concussions are serious injuries. As physicians improve their ability to recognize and treat concussions, patients and public health will be better served” said Jeff Miller, NFL senior vice president of health and safety policy. “That is why the NFL is committed to both patient and physician education and is proud to partner with the AAFP to help bring this important information to its members across the country.”
As the first line of care for patients of all ages and socioeconomic groups, family physicians are often the first to spot a concussion and discuss these injuries with patients. The educational outreach will consist of physician education webinars and patient education materials.
“Over the past few years, we’ve learned much more about the long-term effects of concussions and other head injuries. These are important public health concerns. That’s why this educational initiative is the right thing to do. It’s the right thing for physicians, and it’s certainly the right thing for our patients,” said Robert Wergin, MD, president of the American Academy of Family Physicians.
The AAFP will oversee the production of all educational materials, and will assume full responsibility for the editorial content.
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Founded in 1947, the AAFP represents 129,000 physicians and medical students nationwide. It is the only medical society devoted solely to primary care.
Family physicians conduct approximately one in five office visits -- that’s 192 million visits annually or 48 percent more than the next most visited medical specialty. Today, family physicians provide more care for America’s underserved and rural populations than any other medical specialty. Family medicine’s cornerstone is an ongoing, personal patient-physician relationship focused on integrated care.
To learn more about the specialty of family medicine, the AAFP's positions on issues and clinical care, and for downloadable multi-media highlighting family medicine, visit www.aafp.org/media. For information about health care, health conditions and wellness, please visit the AAFP’s award-winning consumer website, www.familydoctor.org(www.familydoctor.org).