American Academy of Family Physicians and Medscape Announce Collaboration to Address Issues Facing Family Physicians

FOR IMMEDIATE RELEASE   
Friday, Sept. 8, 2017

LEAWOOD, Kan., NEW YORK, N.Y.— The American Academy of Family Physicians and Medscape today announced a new collaboration to develop content and resources specifically for family physicians. The AAFP represents 129,000 physicians and medical students nationwide. It is the only medical society devoted solely to primary care. Medscape is a leading source of clinical news, health information and point-of-care tools for physicians and health care professionals.

The collaboration kicks off next week as the AAFP launches its Physician Health First initiative to elevate awareness of physician wellness. AAFP resources will include a web-based tool to help physicians assess their current state of well-being and offer multiple resources and strategies to help them avoid and address burnout. Medscape and the AAFP have teamed up to offer additional resources as part of the new co-editorial collaboration(www.medscape.com) between the two organizations.

“Family physicians care for patients in a very complex environment,” said Clif Knight, MD, AAFP senior vice president for education. “Between billing and quality reporting requirements, prior-authorizations, electronic health records, and the slow shift away from traditional fee-for-service to value-based care, many family physicians feel overwhelmed, professionally dissatisfied, and burned out.”

The factors influencing professional satisfaction can be categorized using the Family Physician Ecosystem model. Physician Health First resources will address the issues physicians face within the health care system, organizational values and requirements, practice environment, individual self-care, and physician culture as it relates to personal well-being as a professional expectation to be able to provide optimal care for the patients and communities they serve.

“Family physicians play a critical role in the health care system, providing complex primary care to people of all ages and genders,” Knight said. “The issue of physician well-being is especially timely as our nation is faced with a primary care physician shortage. Professional satisfaction significantly influences whether a physician chooses family medicine as a specialty, which ultimately affects patients’ ability to see a doctor when they need one.”

“Thousands of physicians visit Medscape daily and we are committed to providing them with the highest quality information and services that they need to navigate what is a challenging and constantly evolving professional environment,” said Jo-Ann Strangis, senior vice president, editorial for Medscape. “We are pleased to partner with the AAFP to build timely and relevant content that will support family physicians and all primary care physicians to not only provide optimum patient care, but also to thrive in their practice.”

Through their ongoing collaboration, the AAFP and Medscape will leverage each other’s editorial expertise, platforms and resources to address the emerging challenges facing family physicians in the areas of physician wellness and beyond.
 

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About the American Academy of Family Physicians
Founded in 1947, the AAFP represents 129,000 physicians and medical students nationwide. It is the only medical society devoted solely to primary care.

Family physicians conduct approximately one in five office visits—that’s 192 million visits annually or 48 percent more than the next most visited medical specialty. Today, family physicians provide more care for America’s underserved and rural populations than any other medical specialty. Family medicine’s cornerstone is an ongoing, personal patient-physician relationship focused on integrated care.

To learn more about the specialty of family medicine, the AAFP's positions on issues and clinical care, and for downloadable multi-media highlighting family medicine, visit www.aafp.org/media. For information about health care, health conditions and wellness, please visit the AAFP’s award-winning consumer website, www.familydoctor.org(familydoctor.org).

About Medscape

Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers primary care physicians, subspecialists, and other health professionals the most robust and integrated medical information and educational tools. Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free C.M.E. and C.E. courses and other educational programs for physicians, nurses, and other health care professionals.
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Contact:
Janelle Davis
American Academy of Family Physicians
(800) 274-2237, Ext. 5222
(913) 912-0377
jdavis@aafp.org

Patricia Garrison
Medscape
(212) 624-3885
(347) 407-2568
pgarrison@webmd.net