Media Advisory: Family Medicine Launches Project to Transform Primary Care

MEDIA ADVISORY
Monday, April 3, 2006
9:30 a.m. EDT

36 Family Medicine Practices Prepare to Undergo Transformative Change

WHAT:
As the health care system becomes more consumer-driven, TransforMED, an $8 million practice redesign initiative of the American Academy of Family Physicians, will announce the launch of a demonstration project that will test a more patient-centered, consumer-friendly model of care in 36 medical practices across the nation. Locations of the 36 pilot practices will be announced.

This innovative practice redesign project, the result of several years of groundbreaking research, is a real-world test that holds the promise of changing the way primary care is delivered in America.

WHO:
Larry S. Fields, M.D., president of the American Academy of Family Physicians

James C. Martin, M.D., board chair of TransforMED and past chair of the Future of Family Medicine Project Leadership Committee

Theresa Shupe, M.D., solo family physician from Haymarket, Va., whose practice has been selected to participate in the project

Representatives from:
Centers for Medicare & Medicaid Services (CMS)
Agency for Healthcare Research and Quality (AHRQ)
IBM

WHEN:
Monday, April 3, 2006
9:30 a.m., EDT

WHERE:
National Press Club, Washington, D.C.
529 14th St., NW, 13th Floor
Lisagor Room

The press conference will be Webcast live beginning at 9:30 a.m. EDT Monday morning. Tune in to watch at http://www.ConnectLive.com/events/aafp

OTHER:
Coffee, tea and juice will be served.

MEDIA CONTACTS:
Janelle Davis, American Academy of Family Physicians
Office: (800) 274-2237 ext. 5221
Mobile: (816) 835-2743
jdavis@aafp.org

Joe Wagner, GMMB
Office: (202) 572-2979
Mobile: (202) 669-5338
joe.wagner@gmmb.com