FOR IMMEDIATE RELEASE Thursday, November 10, 2005
Public Relations Strategist
American Academy of Family Physicians
(800) 274-2237 Ext. 5222
LEAWOOD, Kan. – The American Academy of Family Physicians’ (AAFP) consumer Web site, familydoctor.org, has been recognized as the Healthcare Web Site of the Year by Medical Marketing & Media (MM&M), a monthly business publication that has been writing about healthcare marketing since 1966. The site is recognized for excellence among Web sites that made the most impressive gains in readership, editorial quality, market share and revenues. Throughout the past year, visits to familydoctor.org have increased 132 percent, while the number of unique visitors has increased 122 percent. Visits for the month of September were just above 2.2 million and unique visitors reached nearly 1.8 million.“This site is intended to be a single source for reliable, balanced information on a variety of health topics – a trusted source that family physicians can feel good about recommending to their patients,” said Leigh McKinney, AAFP’s director of online and custom publishing. “This award highlights the AAFP’s commitment to improving the health of the public.”Familydoctor.org provides objective content that is written and reviewed by physicians and AAFP patient education professionals with the inclusion of Spanish translations for much of the material. Tools for patients include a dictionary of common medical terms, a feature that allows users to locate family physicians nationwide, a BMI calculator and a calorie calculator for joggers. Users can search by symptom and link to a flowchart to answer a series of yes-or-no questions to narrow down a medical condition.The AAFP constantly updates the site, including a timely section that provides information on the new Medicare prescription drug plan http://familydoctor.org/848.xml(familydoctor.org). Other content includes:
Familydoctor.org also won MD Net Guide’s 2004 Nettie Award for Excellence on the Medical Internet for Best Patient-Friendly Site.
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Founded in 1947, the AAFP represents 120,900 physicians and medical students nationwide. It is the only medical society devoted solely to primary care.
Approximately one in four of all office visits are made to family physicians. That is nearly 214 million office visits each year — nearly 74 million more than the next largest medical specialty. Today, family physicians provide more care for America’s underserved and rural populations than any other medical specialty. Family medicine’s cornerstone is an ongoing, personal patient-physician relationship focused on integrated care.
To learn more about the specialty of family medicine, the AAFP's positions on issues and clinical care, and for downloadable multi-media highlighting family medicine, visit www.aafp.org/media. For information about health care, health conditions and wellness, please visit the AAFP’s award-winning consumer website, www.FamilyDoctor.org(www.familydoctor.org).
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November 10, 2005