New AAFP Website Brings Mobile Optimization With It

June 12, 2013 02:22 pm Douglas Henley, M.D.

Notice anything different? If you are reading this on your computer, and especially if you are reading from your phone or tablet, you will. Today, the Academy launched a new, improved and mobile-optimized version of aafp.org.

Douglas Henley, M.D.

What does that mean for you as a member? It means that you now will be able to report and send CME transcripts, register for events, chat with your colleagues on AAFP Connection, manage account information, purchase products and even pay dues -- all from your mobile devices.

It also means the site is easier to read and navigate from any mobile device, so you don't have to be at a desk or on a laptop to look up things like immunization recommendations.

Regardless of whether you are accessing aafp.org on your phone or computer, a lot of other improvements have been made -- based on member feedback -- that should make the site a better fit for your needs. For example, looking for CME will be easier, thanks to the ability to search by course format or by topic. And advocacy information, which used to be posted in different places based on whether it pertained to federal or state issues, now is more intuitively organized by topic.

In addition to member feedback, the Academy has been using Web analytics for five years to gauge whether content is valued and used by our online visitors, especially members like you. When the process of overhauling aafp.org began, the website had more than 20,000 Web pages. That total has been cut by two-thirds, eliminating information that was outdated or unused. This change will improve page load times and make the content you are looking for easier to find.

Although the overall amount of content has decreased, some pretty important things have been added. The new site brings the Academy's other member-focused websites -- Tar Wars, Family Medicine Interest Groups and the Center for Health IT -- under the aafp.org domain. Once again, this change makes finding what you need faster and easier.

The updated site also has increased the amount of content specifically targeted to family medicine residents. Whether you are a medical student, resident, faculty member or practicing family doc in the trenches, there is something here for you.

I encourage you to take a look, explore the new site, and tell us what you think because improving aafp.org to better serve our members is always a work in progress!


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