AAFP’s Fitness Initiative Partners with McDonald’s® Corporation

LEAWOOD, Kan. -- The American Academy of Family Physicians' (AAFP) fitness initiative, Americans in Motion (AIM), has partnered with McDonald's Corporation in its 10-year effort designed to improve the physical activity, nutrition and emotional well-being of individuals, families and communities.

McDonald's Corporation has provided the AIM initiative with financial support to be used towards sustaining the AAFP's fitness initiative. Over the last three years, McDonald's, Balanced Active Lifestyles program, has reached out to consumers to help them make informed health choices. The AAFP and McDonald's continue to work together to identify opportunities to develop educational tools and resources for family physicians to use with patients.

"We are thrilled to partner with organizations such as McDonald's as we continue to work toward educating our patients and the public on health and food choices," says Michael Fleming, M.D., AAFP past president. "By working together, we have the potential to help millions of Americans make healthy nutritional choices."

As one of the largest medical specialty organizations with 94,000 members, the AAFP continues to seek new and innovative ways to reach the public with health, fitness and wellness information. The AAFP welcomes partners such as McDonald's who support family physician's efforts to fight the battle against obesity and are making an effort to provide healthy food choices to consumers.