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Market Your Website
Time to Complete: About 3 hours to start -- ongoing after that
Difficulty: Easy -- needs ongoing support
Outcome: Greater awareness and use of website by potential and existing patients
Steps
Hold a team meeting
Discuss promotional tools to use in your marketing plan, including these:
- Notifying existing patients via mail or email
- Announcing website URL in voicemail system messages
- Including URL on business cards, stationery, prescription pads, and posters in reception area and exam rooms
- Including URL in email signature lines
- Promoting website in practice newsletter
- Listing URL in directories of managed care organizations
- Adding URL to practice sign on building
- Advertising in local newspaper and on radio and TV stations and community billboards
- Starting a free page for your practice on the social networking site Facebook and using it to bring patients and potential patients to your website
Create and carry out the promotional plan
- Include the promotional tools agreed to in the meeting, assign staff and set deadlines for the work.
- Track progress on the plan in subsequent team meetings.
What You'll Need
- Decision-making authority
- Time for team meetings and promotional plan development
- Money (if you plan to create new promotional materials)
Resources
Review these tips for establishing your practice's Facebook page (1-page Word document; About Downloading Files).
The Facebook page of the Primary Health Medical Group in Meridian, Idaho, is an example of a successful Facebook medical practice page.
Read this story to learn about the discussion of doctors' online conduct at a recent AMA Council on Ethical & Judicial Affairs forum.
The Facebook page of the Primary Health Medical Group in Meridian, Idaho, is an example of a successful Facebook medical practice page.
Read this story to learn about the discussion of doctors' online conduct at a recent AMA Council on Ethical & Judicial Affairs forum.
Where to Go for Help
Learn more about starting a Facebook page for your practice.
If you and your staff don't have the time or the inclination to pursue all the steps listed above, consider hiring a practice marketing consultant:
If you and your staff don't have the time or the inclination to pursue all the steps listed above, consider hiring a practice marketing consultant:
- The AAFP Buyer's Guide
- The Operational Efficiency staff of Medical Group Management Association's Health Care Consulting Group focuses on communications, among other issues
Join a free collaborative online network committed to practice transformation. Learn more about Delta-Exchange.
This Patient-Centered Medical Home section of the AAFP web site was supported in part by a grant from Merck & Co.
This Patient-Centered Medical Home section of the AAFP web site was supported in part by a grant from Merck & Co.
Create a Practice Website
Market Your Website
