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American Academy of Family Physicians

Direct-to-Consumer Advertising of Infant Formula

See also:
Direct Mail Marketing by Pharmaceutical Manufacturers and Pharmacy Chains
Breastfeeding (Policy Statement)
Breastfeeding (Position Paper)
AAFP Promotions: Print Advertorials
Policies on Proprietary Practices
The AAFP concurs with the Surgeon General's statement that mother's milk is the food of choice for infants. As such, the AAFP advocates breastfeeding as the primary and optimal method of infant nutrition whenever possible and safe. Advertising or promotion of infant formula to the public by any method should advocate that stance. (1989) (2010 COD)