In any activity or interchange involving a pharmaceutical or other health care product industry, the physician needs to be sensitive as to whether the activity is primarily educational rather than promotional and, accordingly, must make an appropriate response. In many cases, the burden of decision regarding the appropriateness of an activity may fall to the physician, who may be called upon to investigate an activity's agenda, participants, intent, and expected outcome to arrive at such a decision.
(1991) (1997)
AAFP Policy on Individual Physicians and Proprietary Practices
