See also:
Research
Research, Collaborative
Research, Ethical Behavior for Physicians
Research, Ethical
Research, Family Medicine Journals
Research, Sponsored
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Research and Marketing
Physicians who participate in office-based research should do so in accordance with the tenets of accepted scientific methodology.
Physicians should be sensitive to whether market research techniques--focus groups, marketing surveys, and ad testing--have bona fide marketing research intent (to obtain information) or promotional intent (promotion of a brand-name product). (1991) (2008)
Physicians should be sensitive to whether market research techniques--focus groups, marketing surveys, and ad testing--have bona fide marketing research intent (to obtain information) or promotional intent (promotion of a brand-name product). (1991) (2008)
