In the past, starting a practice was often as easy as setting out your shingle and developing your patient base on word of mouth. In a digital age where patients have a variety of choices, a successful marketing plan can be the difference between a successful practice and one struggling to get by.
To develop a marketing plan that is tailored to your needs and environment, it is important to look at the market environment, determine your current situation and how you can improve, develop a strategy, and then have a means of evaluating the success. By using a strategic plan, it allows you to evaluate what is working and then alter the marketing, if needed.
This collection of articles provides answers on basic marketing strategy and insights on ways you can develop your own successful marketing plan.
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Marketing Resources
What is Marketing?
Quality via Physicians Practice (requires login)
Marketing a Medical Practice via NetDoc
Why Market?
How to Build a Medical Practice via eHow
5 P's of Marketing (Product, Price, Placement, Promotion and People)
The Marketing Concept via the U.S. Small Business Administration
5 P's of Medical Marketing via Content4reprint
SWOT Analysis (Researching Threats and Opportunities)
SWOT via QuickMBA
Conduct an Efficient and Constructive SWOT Anaylsis via Health Leaders Media
Realities of Marketing
The Advantages of a Medical Practice Open House via Sage Healthcare Software Blog
Developing a Brand Name
Build and Grow a Successful Cash-Only Medical Practice via BAC Medical Marketing
Medical Marketing via Momentum18
Effective Communication Methods (New Alternatives)
PCMH: Connect and Communicate -- Emailing with patients and e-prescribing information via the AAFP
e-Visits: Online Services via TransforMed
Developing a Marketing Plan
Your Medical Practice Marketing Plan -- Components of a medical marketing plan via Web for Doctors
How to Develop Your Marketing Plan via Meritag (2-page PDF file; About PDFs)
Scope of practice resources via the AAFP
Evaluating Impact
Tracking- Tips for Evaluation Your Marketing Effectiveness via Meritage Healthcare Strategies (2-page PDF file; About PDFs)
Three Keys to Effective Physician Marketing via Ezine
Quality via Physicians Practice (requires login)
Marketing a Medical Practice via NetDoc
Why Market?
How to Build a Medical Practice via eHow
5 P's of Marketing (Product, Price, Placement, Promotion and People)
The Marketing Concept via the U.S. Small Business Administration
5 P's of Medical Marketing via Content4reprint
SWOT Analysis (Researching Threats and Opportunities)
SWOT via QuickMBA
Conduct an Efficient and Constructive SWOT Anaylsis via Health Leaders Media
Realities of Marketing
The Advantages of a Medical Practice Open House via Sage Healthcare Software Blog
Developing a Brand Name
Build and Grow a Successful Cash-Only Medical Practice via BAC Medical Marketing
Medical Marketing via Momentum18
Effective Communication Methods (New Alternatives)
PCMH: Connect and Communicate -- Emailing with patients and e-prescribing information via the AAFP
e-Visits: Online Services via TransforMed
Developing a Marketing Plan
Your Medical Practice Marketing Plan -- Components of a medical marketing plan via Web for Doctors
How to Develop Your Marketing Plan via Meritag (2-page PDF file; About PDFs)
Scope of practice resources via the AAFP
Evaluating Impact
Tracking- Tips for Evaluation Your Marketing Effectiveness via Meritage Healthcare Strategies (2-page PDF file; About PDFs)
Three Keys to Effective Physician Marketing via Ezine
Marketing Your Practice
Market Your Practice (*PDF file)
Marketing Resources
(*PDF file. About PDFs)
