American Academy of Family Physicians

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January 2007

DTC ads

Annals Writers Assail Direct-To-Consumer Advertising

(1/30/2007, 3:40 p.m.)  --  Direct-to-consumer, or DTC, advertising by pharmaceutical companies has led to many family physicians having to deal with patients who demand medications that may not be appropriate for their conditions. Now, in the January/February issue of Annals of Family Medicine, researchers are looking at the ads themselves to see if the message they deliver to consumers is appropriate. More


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