AIM Forms Partnerships
By News Staff
6/13/2005
Forging relationships for fitness' sake -- that's what Americans in Motion has been up to lately. AIM, the Academy's fitness initiative, recently took these steps:
- Agreed to partner with Scholastic Inc. The Academy will work with Scholastic Inc. to develop and distribute a community/school-based program for AIM. The AAFP Foundation will seek funding for the new program, to be rolled out for the 2006 - 07 school year. Some program components may debut this year at the Scientific Assembly Sept. 28 to Oct. 2 in San Francisco. Scholastic says that as the leading U.S. publisher of elementary classroom books, each year it reaches 3 million teachers, 53 million students and 33 million families.
- Joined the NIH initiative We Can! The We Can! project -- Ways to Enhance Children's Activity & Nutrition -- aims to bring resources and messages about children's activity and nutrition to parents, caregivers and youths ages 8 to 13. Four NIH institutes are collaborating in this effort, for which the Academy is a founding partner. For a free We Can! parent handbook in English or Spanish, call toll-free (866) 359-3226.
- Focused on foods eaten away from home. Michele May, M.D., of Phoenix, a member of the AIM Advisory Panel, will represent the Academy at the Keystone Forum on Away-From-Home Foods: Opportunities for Preventing Weight Gain and Obesity. The FDA contracted with the Keystone Center in Keystone, Colo., for this forum, to be convened in Washington, D.C. The forum, scheduled to meet multiple times this year, will issue a report by December on options for combatting unhealthy weight gain and obesity in settings such as restaurants, institutional food services and supermarkets with prepared food.
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