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NCSC Keynote Speaker Challenges FPs to Advocate Change
By Sheri Porter • Kansas City, Mo.
"Frame a message, deliver a message that is concise and you can make a real difference," said Sanchez, a 2005 recipient of the AAFP Public Health Award. He added that NCSC is about bringing together people of different perspectives. Diversity is not about everyone having the same opinion on every issue, he said; instead, "it's about opening the table up and creating a safe place where people can put those issues on the table with a common objective."
Recognize Health Care Injustice
He cited a recent article in The New York Times that described a growing inverse relationship between diversity and charity. "Our willingness as an electorate to support public programs seems to decrease as the diversity of the population increases," Sanchez said.
Vowing to channel his anger and disbelief over such injustices into positive actions to effect change, Sanchez prodded his audience with a call to action: "The health of our population cannot improve overall if we don't tackle these issues."
He told audience members to begin their advocacy journeys by questioning their perceptions and examining their prejudices. "Admit, ask and analyze to make change in yourself," said Sanchez. "We shouldn't ask others to do things we're not contemplating or doing."
Survey the Health Landscape
He ticked off other factors contributing to that troubled outlook, including
- an aging population,
- a growing Hispanic population,
- an epidemic of obesity,
- an explosion of type 2 diabetes,
- a shortage of primary care health professionals,
- increasing levels of health care disparities, and
- low health literacy rates.
Spiraling costs for uncompensated hospital care -- as illustrated by that patient with diabetes -- result in higher hospital charges to paying customers, which, in turn raise health insurance premiums, Sanchez noted. Higher insurance rates cause employers to drop health care coverage to employees, which creates more uninsured patients, he said.
The best way to interrupt the spiral is to reduce the number of uninsured, said Sanchez, and a starting point from which to accomplish that goal is to increase enrollment in Medicaid, the State Children's Health Insurance Program, and other state and local government programs.
However, providing more insurance won't solve all the problems, cautioned Sanchez, because America's health care delivery system currently is not delivering the goods.
"Even those folks with insurance are not always getting what they pay for," said Sanchez. "If all we're going to do is invest in biomedical advances, we're going to miss the boat." Delivering better health care to the U.S. population "is not just about more medicine and more doctors," he said.
Engage in Health Promotion
- Perception -- Are the people you're talking to convinced that the issue you're discussing is important?
- Practicality -- Is the solution you're bringing to the table practical?
- Price -- This often "kills the bill," said Sanchez, even when there's a good case for the value of the investment.
- Politics -- One person, and not just an elected official, may be opposed to what you're trying to do for reasons not clear to you.
"Think beyond the walls of your practice," Sanchez told family physicians. He encouraged them to stay informed, get engaged and take on leadership roles in their communities and organizations. Leadership is more than a title, said Sanchez, adding that successful leadership requires being able to
- see a wrong and want to make it right,
- turn a challenge into opportunity,
- step into "the uncomfortable" and manage the discomfort,
- recognize that all meaningful efforts require teamwork, and
- turn the differences among individuals into the power of consensus.
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