AAFP Web Site's New Look Reflects 'Bold Champion' Brand

The appearance of the Academy's Web site has been transformed to reflect the AAFP's "bold champion" brand that launched last October. The redesigned Web site has a cleaner, more contemporary look that uses the new AAFP seal and colors related to the new brand identity, says Leigh McKinney, director of AAFP's Online and Custom Publishing Division.

The new look also is designed for the wider screens on computers today, says McKinney, but it will work well on smaller screens, too.

Although the site's appearance has changed, users will find that site navigation is basically the same. Most functions haven't moved, with the exception of the member log-in box and the "breadcrumbing." The log-in box now appears in the upper right-hand corner on all pages, next to the search box. The site's breadcrumbing -- which shows how the displayed page links back to the home page -- has been moved higher and to the right side of each page.

"The redesign did give us an opportunity to make the American Family Physician and Family Practice Management Web pages more user-friendly," McKinney says. "These are the most popular pages on the site. We looked at Web traffic statistics to see what visitors wanted to use on those pages, moved the most-used things to the left navigation area to make them easier to find, and eliminated the least-used things."

Changes also have been made to the search function, making it easier to search the entire site or specific sections and easier to scan search results.

Member comments on the redesigned Web site are welcomed. To comment by e-mail, click the "Contact Us" link at the bottom of any page, then choose "Comments/Suggestions" from the pull-down menu under "Email" for the subject line of your e-mail.