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FamilyDoctor.org Launches First Content Developed Under Consumer Alliance Program
Sweetener, Hydration Content Designed to Educate Patients About Healthy Choices
By News Staff
- added sugar;
- sugar substitutes;
- acesulfame K;
- sugar alcohols, including sorbitol, xylitol and maltitol;
- why hydration is important; and
- the importance of hydration for athletes.
"The Consumer Alliance program is consistent with the AAFP's mission, values and vision as we seek to improve the health of the public through public education," said AAFP President Lori Heim, M.D., of Vass, N.C., in an interview with AAFP News Now. "Our goal in this first alliance with The Coca-Cola Co. is to educate the public about the choices that they make regarding beverages. To do that, we must make certain that the content is appropriate to the target audience -- the general public -- and is independent of any outside influence and credible. We are confident that review of the materials will satisfy those requirements."
The AAFP's Consumer Alliance program is a mechanism for the Academy to work with corporate partners to educate consumers about the role products play in making choices related to living a healthy, active and balanced lifestyle.