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Times Square 'Jumbotron' Spreads Word About Family Medicine
The AAFP could, and it did. The Academy's creative team quickly designed an attractive, easy-to-understand ad message that was approved and submitted in time.
The CBS Jumbotron screen is 26 feet wide by 20 feet high (520 square feet). The AAFP's 15-second spot is scheduled to run on the screen once an hour for 18 hours each day from Feb. 7 through March 31.
That time period is full of events that bring people into New York City, including New York Fashion Week, the Westminster Kennel Club Dog Show, the St. Patrick's Day Parade, the New York Wine Expo and NBA basketball.
The Academy's nimble response to the Jumbotron opportunity is just the latest chapter in the AAFP's ongoing effort to promote family medicine and the value it brings to the health care system. In this year when so much is at stake for the specialty, the Academy will keep working hard to spread the word about family medicine to the public, government, business and the health care industry.
Times Square Ad Spreads Family Medicine Message