Tips From Former Smokers

In its first year, the CDC’s Tips From Former Smokers campaign motivated 1.6 million people to try to quit smoking and was responsible for an estimated 100,000 people successfully quitting. Shouldn't your patients who smoke be next?

Tips From Former Smokers( is the first federally funded national mass media tobacco cessation campaign. It was launched in 2012 by the Centers for Disease Control and Prevention (CDC), and is renewed every year to feature different tobacco-related diseases. The campaign’s ads feature real people telling their stories about serious health consequences of smoking and exposure to secondhand smoke, including cancer, COPD, heart disease, diabetes, and stroke.

The Costs of Smoking

Number of deaths due to smoking each year in the United States.

Amount spent by the tobacco industry per day on cigarette advertising and promotion.

Annual cost of direct medical care for adults due to smoking.

What's New in 2016?

The CDC has developed new ads focused on:

Why is the AAFP involved?

Tobacco use is the leading preventable cause of disease, disability, and death in the United States. Talking to our patients who smoke about tobacco cessation is one of the most important and proven preventive services we can do to improve their health.

Of the estimated 42.1 million adults who smoke in the United States, 70 percent say they would like to quit.  However, only 4 percent to 7 percent of people who smoke succeed in quitting each year.

The CDC recognizes that brief advice from a health care professional significantly increases the odds of a patient trying to quit smoking and succeeding. That’s why family physicians are vital partners in this year’s Tips From Former Smokers campaign. And research shows that patients are more satisfied with their health care if their family physician offers smoking cessation interventions.

How can I use the Tips campaign to help my patients become former smokers?

The Tips campaign runs from January 26, 2016 through September 2016. During this time, many of your patients who smoke will see the hard-hitting Tips From Former Smokers ads, motivating them to consider quitting. For patients who are ready to quit, your guidance and support are key to helping them become former smokers themselves.

Here are some resources to help you make a difference for your patients who smoke:

CDC Resources

Tips From Former Smokers Resources(
The Tips campaign’s website features useful free resources that include:

AAFP Resources

Healthy Interventions: Tobacco and Nicotine Toolkit
Take advantage of free tobacco prevention and control resources to support a healthy, tobacco-free community.

Patient Education on
Compelling videos of former smokers offering their cessation tips are now available to view online. Available in English language only.