Market Your Email Service

Steps to Marketing Your Email Service

Hold a team meeting

Schedule at least one team meeting and maybe as many as four; allow at least 30 minutes to an hour for the first one. Getting everyone "on the same page" will be the goal for the first meeting; subsequent meetings will be about executing on the plan.

Create a promotional plan

Download this list of questions(1 page DOC) to get the discussion going and to give structure to the decisions.

Execute the plan

Depending on the decisions you make for the promotional plan, assign staff to make sure the promotional messages get out, using the tools you agreed to use.

What you will need

  • Decision-making authority
  • Time for staff meetings (one to four hours)
  • Questions to shape your promotional plan
  • Money (if you'll be creating new promotional materials)

Difficulty: Easy; needs ongoing support

Outcome: Greater patient awareness

Time to Complete: At least four hours to start; ongoing after that