Market Online Appointments to Patients

Steps to Marketing Online Appointment Scheduling to Patients

Hold a team meeting

Use these brainstorming questions(1 page DOC) to guide the discussion of how to market online appointment scheduling to patients.

Develop the promotional plan and carry it out

  • Include the promotional methods agreed to in the meeting, assign the work to staff, and set deadlines.
  • Check on progress in subsequent team meetings.

What you will need

  • Decision-making authority
  • Time for team meetings and promotional plan development
  • Money (if new materials will be created)

Difficulty: Easy; needs ongoing support

Outcome: Greater patient awareness and use of service

Time to Complete: Three to four hours to start; ongoing after that