Market Online Appointments to Patients
Steps to Marketing Online Appointment Scheduling to Patients
Hold a team meeting
Use these brainstorming questions(1 page DOC) to guide the discussion of how to market online appointment scheduling to patients.
Develop the promotional plan and carry it out
- Include the promotional methods agreed to in the meeting, assign the work to staff, and set deadlines.
- Check on progress in subsequent team meetings.
What you will need
- Decision-making authority
- Time for team meetings and promotional plan development
- Money (if new materials will be created)
Difficulty: Easy; needs ongoing support
Outcome: Greater patient awareness and use of service
Time to Complete: Three to four hours to start; ongoing after that