Market Your Website

Steps to Marketing Your Practice Website

Hold a team meeting

Discuss promotional tools to use in your marketing plan, including:

  • Notifying existing patients (via mail, email, or both)
  • Announcing website URL in voicemail system messages
  • Including URL on business cards, stationery, prescription pads, and posters in reception area and exam rooms
  • Including URL in email signature lines
  • Promoting website in practice newsletter
  • Listing URL in directories of managed care organizations
  • Adding URL to practice sign on building
  • Advertising in local newspaper, on radio and TV stations, and on community billboards
  • Starting a free page for your practice on Facebook and using it to bring patients and potential patients to your website

Create and carry out the promotional plan

  • Include the promotional tools agreed to in the meeting, assign staff, and set deadlines for the work.
  • Track progress on the plan in subsequent team meetings.

What you will need

  • Decision-making authority
  • Time for team meetings and promotional plan development
  • Money (if you plan to create new promotional materials)

Difficulty: Easy; needs ongoing support

Outcome: Greater awareness and use of website by potential and existing patients

Time to Complete: About three hours to start; ongoing after that

See Also
Related Links