Develop Content for Your Website

Steps to Developing Content for Your Practice Website

Develop a list of content to include

Download this list of content ideas(1 page DOC) and use it as a starting point.

Prepare the content

  • Determine existing content that can be repurposed for website use (examples may include brochures, insurance plan information, etc.) and then write the rest.
  • Strive to write clearly and simply at the 6th- to 8th-grade level. If you're using Microsoft Word, look for the Flesch-Kincaid Grade Level score, under "Readability" on the screen that pops up after spelling and grammar check.
  • Remember, you're writing for patients, not health professionals. Avoid medical jargon-- for example, use high blood pressure instead of hypertension.

Select links

  • Patients will appreciate links from your website to credible, trusted sites for health information, such as AAFP's FamilyDoctor.org(familydoctor.org).
  • Including such links increases your website's search engine optimization, making your site appear higher up in Web search results.

What you will need

  • Decision-making authority
  • Time to develop the content list
  • Time for content preparation and link selection

Difficulty: Easy

Outcome: Content for your practice website

Time to Complete: Twp months