Develop Content for Your Website
Steps to Developing Content for Your Practice Website
Develop a list of content to include
Download this list of content ideas(1 page DOC) and use it as a starting point.
Prepare the content
- Determine existing content that can be repurposed for website use (examples may include brochures, insurance plan information, etc.) and then write the rest.
- Strive to write clearly and simply at the 6th- to 8th-grade level. If you're using Microsoft Word, look for the Flesch-Kincaid Grade Level score, under "Readability" on the screen that pops up after spelling and grammar check.
- Remember, you're writing for patients, not health professionals. Avoid medical jargon-- for example, use high blood pressure instead of hypertension.
- Patients will appreciate links from your website to credible, trusted sites for health information, such as AAFP's FamilyDoctor.org(familydoctor.org).
- Including such links increases your website's search engine optimization, making your site appear higher up in Web search results.
What you will need
- Decision-making authority
- Time to develop the content list
- Time for content preparation and link selection
Outcome: Content for your practice website
Time to Complete: Twp months
- Give Your Practice Website a Check Up: 16 'Best Practices' for Primary Practice Websites(www.transformed.com)
- Online Patient Education Resources for Practice Websites(www.transformed.com)
- The AAFP Buyer's Guide(aafpbuyersguide.com) can help you find a consultant in your area.
- FamilyDoctor.org(www.familydoctor.org) is the AAFP's patient education website.