2008 Scientific Assembly Exhibitor Survey Company Contact name Please rate the AAFP Scientific Assembly exhibit hall on the following: Excellent Good Average Fair Poor Overall traffic Quality of leads Compared to 2007, was the number of leads generated in 2008: More than 2007 The same as 2007 Less than 2007 Did not exhibit in 2007 What is your company's primary marketing objective for exhibiting at the AAFP Scientific Assembly? To generate leads To enhance the corporate presence/image in the industry To sell products or services Other: Don't know Do you believe you attained your company's objective by exhibiting at AAFP's Scientific Assembly in San Diego? Yes No Overall, how would you describe the AAFP physician attendees with respect to decision-making about the purchase of products and services? Physicians were decision-makers Physicians had strong influence on decision-makers Physicians had little influence on decision-makers Don't know Please rate the importance of the following factors in your decision to exhibit at the AAFP Scientific Assembly: Extremelyimportant Somewhat important Neutral Not veryimportant Not at allimportant Exposure to family physicians Location of the Assembly Cost of exhibit space Quality of leads Customer service received from AAFP staff Other factors, please specify: Please rate the online Exhibitor Service Manual on the following: Excellent Good Average Fair Poor N/A Ease-of-use Thoroughness Please rate your overall satisfaction with the assistance you received from AAFP staff: Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied Did not use How often did you read the Exhibitor eNews monthly e-mail ? Never Once or twice Regularly Not aware of the newsletter
Company Contact name
Excellent Good Average Fair Poor Overall traffic Quality of leads
More than 2007 The same as 2007 Less than 2007 Did not exhibit in 2007
What is your company's primary marketing objective for exhibiting at the AAFP Scientific Assembly?
To generate leads To enhance the corporate presence/image in the industry To sell products or services Other: Don't know
Do you believe you attained your company's objective by exhibiting at AAFP's Scientific Assembly in San Diego?
Yes No
Overall, how would you describe the AAFP physician attendees with respect to decision-making about the purchase of products and services?
Physicians were decision-makers Physicians had strong influence on decision-makers Physicians had little influence on decision-makers Don't know
Please rate the importance of the following factors in your decision to exhibit at the AAFP Scientific Assembly:
Extremelyimportant Somewhat important Neutral Not veryimportant Not at allimportant Exposure to family physicians Location of the Assembly Cost of exhibit space Quality of leads Customer service received from AAFP staff
Excellent Good Average Fair Poor N/A Ease-of-use Thoroughness
Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied Did not use
How often did you read the Exhibitor eNews monthly e-mail ?
Never Once or twice Regularly Not aware of the newsletter
