2009 AAFP Scientific Assembly Exhibitor Survey Demographics Company Contact name Please rate the AAFP Scientific Assembly exposition hall on the following: Excellent Good Average Fair Poor Overall traffic Quality of leads Compared to 2008, was the number of leads generated in 2009: More than 2008 The same as 2008 Less than 2008 Did not exhibit in 2008 What is your company's primary marketing objective for exhibiting at the AAFP Scientific Assembly? To generate leads To enhance the corporate presence/image in the industry To sell products or services Other: Don't know Do you have any ideas for the AAFP to help generate more traffic or improve the quality of your leads? What do you plan to do to help generate more traffic to your booth and/or improve the quality of your leads? Do you believe you attained your company's objective by exhibiting at AAFP's Scientific Assembly in Boston? Yes No In your opinion, how much of an impact did Massachussetts's regulations have on your ability to market to your audience: Very significant Somewhat significant Neutral Not very significant Not at all significant Overall, how would you describe the AAFP physician attendees with respect to decision-making about the purchase of products and services? Physicians were decision-makers Physicians had strong influence on decision-makers Physicians had little influence on decision-makers Don't know Please rate the importance of the following factors in your decision to exhibit at the AAFP Scientific Assembly: Extremelyimportant Somewhat important Neutral Not veryimportant Not at allimportant Exposure to family physicians Location of the Assembly Total cost of exhibiting at Assembly Quality of leads Customer service received from AAFP staff Return on Investment Other factors, please specify: Please rate the online Exhibitor Service Manual on the following: Excellent Good Average Fair Poor N/A Ease-of-use Thoroughness Please rate your overall satisfaction with the assistance you received from AAFP staff: Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied Did not use How often did you read the Exhibitor eNews monthly e-mail ? Never Once or twice Regularly Not aware of the newsletter Please rate Exhibitor eNews on the following: Excellent Good Average Fair Poor Usefulness Visual appeal Readability If you had a concern on site, was it handled to your satisfaction? Yes No Did not have a concern Please explain (if applicable): Please rate your overall experience with the following contractors: Excellent Good Fair Poor Did not use Audio-visual Freeman Decorating Freeman Transportation Exhibit Plant & Floral LBJ Studio Photography Experient (lead retrieval) Experient (housing) Experient (registration) J. Williams Agency (models/talent) Booth security Convention center caterer Ascend Media (advertising opportunities) Please share any comments you have regarding the above contractors: Please indicate your agreement or disagreement with the following statements about the AAFP: StronglyAgree Agree Neutral Disagree StronglyDisagree The AAFP is responsive to exhibitors' marketing needs I would recommend exhibiting at the AAFP Scientific Assembly to my peers The AAFP has a positive reputation in my industry The AAFP stands for something important to me as an exhibitor We find value in exhibiting at the AAFP Scientific Assembly Comments: FUTURE PLANS Do you plan to exhibit at the 2010 Scientific Assembly in Denver? Yes No
Company Contact name
Excellent Good Average Fair Poor Overall traffic Quality of leads
More than 2008 The same as 2008 Less than 2008 Did not exhibit in 2008
What is your company's primary marketing objective for exhibiting at the AAFP Scientific Assembly?
To generate leads To enhance the corporate presence/image in the industry To sell products or services Other: Don't know
Do you have any ideas for the AAFP to help generate more traffic or improve the quality of your leads?
Yes No
In your opinion, how much of an impact did Massachussetts's regulations have on your ability to market to your audience:
Very significant Somewhat significant Neutral Not very significant Not at all significant
Overall, how would you describe the AAFP physician attendees with respect to decision-making about the purchase of products and services?
Physicians were decision-makers Physicians had strong influence on decision-makers Physicians had little influence on decision-makers Don't know
Please rate the importance of the following factors in your decision to exhibit at the AAFP Scientific Assembly:
Extremelyimportant Somewhat important Neutral Not veryimportant Not at allimportant Exposure to family physicians Location of the Assembly Total cost of exhibiting at Assembly Quality of leads Customer service received from AAFP staff Return on Investment
Excellent Good Average Fair Poor N/A Ease-of-use Thoroughness
Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied Did not use
How often did you read the Exhibitor eNews monthly e-mail ?
Never Once or twice Regularly Not aware of the newsletter
Please rate Exhibitor eNews on the following:
Excellent Good Average Fair Poor Usefulness Visual appeal Readability
Yes No Did not have a concern
Please explain (if applicable):
Excellent Good Fair Poor Did not use Audio-visual Freeman Decorating Freeman Transportation Exhibit Plant & Floral LBJ Studio Photography Experient (lead retrieval) Experient (housing) Experient (registration) J. Williams Agency (models/talent) Booth security Convention center caterer Ascend Media (advertising opportunities)
StronglyAgree Agree Neutral Disagree StronglyDisagree The AAFP is responsive to exhibitors' marketing needs I would recommend exhibiting at the AAFP Scientific Assembly to my peers The AAFP has a positive reputation in my industry The AAFP stands for something important to me as an exhibitor We find value in exhibiting at the AAFP Scientific Assembly
Do you plan to exhibit at the 2010 Scientific Assembly in Denver?
