• Partner Pulse

    2022 Winter Issue

    Inside the Academy

    New Tools Prepare Members for 2022-23 Influenza Season

    As influenza season approaches, the American Academy of Family Physicians (AAFP) is taking new steps to ensure family physicians are prepared not just for the flu, but also COVID-19, which can present with similar symptoms and is still infecting tens of thousands of people each day.

    The AAFP’s latest efforts include free resources on the Immunizations & Vaccines webpage  to help family physicians and their care teams deliver the best patient care, including:

    • Clinical guidance sheet
    • COVID-19 and influenza patient action plan
    • Medical history form for patients 65 years and older

     


     

    “Nearly every family physician is likely to care for patients exposed to or ill with the flu or COVID, and we know that older adults are among those that face higher rates of severe complications and death from these diseases,” Julie Wood, M.D., M.P.H., the Academy’s senior vice president for Research, Science and Health of the Public, says.

    “Family physicians are well positioned to provide care for older adults in many different settings. Our goal is primary prevention with vaccines and other preventive measures, but it is also important for the patient or their caregiver to be aware of testing and treatment options, ideally before they become ill. The new guidance documents the AAFP has developed facilitate family physicians getting those action plans in place for their practices and patients,” Dr. Wood says.

    The new resources come as healthcare professionals across the United States brace for a potentially severe flu season. Surveillance reports from Australia, where the flu season typically runs from April to October, indicate that the country experienced its worst season since before the COVID-19 pandemic. The rate of influenza cases was about three times higher than average, and the number of cases peaked about two months earlier than usual.

    Data from the Centers for Disease Control (CDC); meanwhile, show that for the week ending October 8, the latest date for which information is available, clinical laboratories reported 1,766 cases of influenza to the agency—a 39% increase from the previous week.

    While anyone can become sick from the flu, older adults are considerably more likely to experience severe influenza-associated illness, hospitalization, and death compared with younger, healthier people. Children younger than five years, pregnant people, and those with weakened immune systems or chronic medical conditions, such as asthma or diabetes, are also at increased risk.

    Clinical Guidance and Patient Tools

    The clinical guidance sheet is divided into three sections.

    Vaccinating Your Patients encourages family physicians to strongly recommend all eligible recommended vaccinations during routine or preventive office visits. It includes detailed recommendations for COVID-19 and influenza vaccination, advice on the coadministration of the vaccines, and links to the AAFP’s Seasonal Influenza Prevention & Control webpage and the CDC’s Interim Clinical Considerations for Use of COVID-19 Vaccines in the United States.

    Diagnosing and Testing Your Patients explains the importance of testing to distinguish between influenza and COVID-19; gives a rundown of symptoms that may occur in both diseases; discusses the use of telemedicine for patients who have acute respiratory illness and those at high risk; addresses infection prevention and control measures, and collection of respiratory specimens for testing; and reminds members that people can be infected with SARS-CoV-2 and influenza virus concurrently, and that testing for both viruses is needed to exclude one or the other.

    Treating Your Patients features links to National Institutes of Health (NIH) treatment guidelines for influenza and COVID-19, a clinician summary on antiviral medications from the CDC, and the agency’s interim clinical considerations for COVID-19 treatment in outpatients.

    The guidance sheet notes that empiric antiviral treatment should begin immediately, without waiting for lab confirmation of influenza, for patients who are hospitalized; have severe, complicated, or progressive illness; or are at high risk for complications.

    For patients with suspected influenza who are not at high risk, the CDC recommends that clinicians use their professional judgment about starting outpatient, early empiric antiviral treatment, if it can be done within 48 hours of illness onset.

    The medical history form and patient action plan complement the guidance sheet and are both designed for use with older patients. Patients can complete the medical form to list their most recent influenza and COVID-19 vaccinations, test results, symptoms, complications, and treatments all in one central location, while the action plan helps patients and their family members make decisions and prepare for unexpected illnesses that may result from COVID-19 and/or influenza.

    More Member Resources

    The new clinician and patient materials reflect an ongoing AAFP campaign to provide members with concise, up-to-date information on vaccines and immunizations.

    In August, the CDC’s Advisory Committee on Immunization Practices revamped its influenza vaccine recommendations for the 2022–2023 flu season by issuing “preferential” recommendations for three vaccines in older adults—Fluad Quadrivalent, Flublok Quadrivalent, and Fluzone High-Dose Quadrivalent—without a preferential recommendation for one vaccine over another. If none of these vaccines is available, then any other age-appropriate influenza vaccine should be used. The AAFP endorsed the modified recommendations following review and approval by the AAFP’s Commission on Health of the Public and Science and updated its seasonal Influenza Prevention & Control webpage to reflect these changes.

    Other resources the AAFP rolled out for members in time for flu season include:

    Make sure to visit for the latest information on influenza and COVID-19.


    New Tools Help Family Physicians Screen for Alcohol Use

    A four-year project to help family physicians increase alcohol screening and brief interventions as routine patient care has produced several tools that members can use in practice right away.

    The project, which the AAFP started in 2018 with funding from the CDC, had two objectives: decreasing alcohol use among women of reproductive age and improving health outcomes.

    The AAFP developed the new tools through work with five other organizations, as well as with 14 practices around the country that used an Office Champions Quality Improvement Model to encourage alcohol screening and brief intervention.


     

    “Our hope is that the ASBI [Alcohol Screening and Brief Intervention] resources will empower family physicians to routinely screen their patients for alcohol misuse by providing easy-to-use resources and reducing barriers to ASBI implementation,” John Merrill-Steskal, M.D., a family physician at Kittitas Valley Healthcare in Ellensburg, Wash., who served as a technical expert on the project, says.

    The first resource produced for members, Incorporating Alcohol Screening and Brief Intervention Into Practice, appeared as a supplement in the November/December 2020 issue of FPM, and offered guidance on selecting screening tests, establishing practice workflows, and coding and billing.

    Throughout the course of the project, the AAFP made substantial additions to its Alcohol Misuse webpage, including a series of micro-learnings to help family physicians incorporate ASBI into their practices and a link to a CDC training program designed to help clinicians prevent fetal alcohol spectrum disorders.

    Now that the ASBI project is complete, its findings have been added to the Alcohol Misuse webpage, as have additional tools for members. The latest resources include a second supplement published in the July/August 2022 issue of FPM, a summary of project outcomes and a presentation of results.

    “The resources provided will enable family physicians to incorporate and implement screening and provide brief intervention in their clinical practice,” Hemalatha Senthilkumar, M.D., an associate director of the family medicine inpatient service at MetroHealth Medical Center in Cleveland, Ohio, an assistant professor at Case Western Reserve University School of Medicine and a co-author of the 2022 FPM supplement, says. “In practices already doing this, the resources will enhance screening rates.”

    Details on New Resources

    The new FPM supplement describes the effects of ASBI and the Office Champions model on patient care. According to the supplement authors, the project showed the value of using validated tools, such as the Single-Item Alcohol Screening Questionnaire and the Alcohol Use Disorders Identification Test-Consumption to assist clinicians in discussing alcohol use with patients and helping them make healthier lifestyle choices. The project also showed that screening could be performed by any clinician after receiving proper training.

    The outcomes summary compiles data from more than 2,700 patient charts at three intervals. Analysis indicates that from baseline to endpoint, there were overall increases in the number of patients screened for risky alcohol use, the number who screened positive, and the number provided with a brief intervention.

    The presentation uses more than two dozen charts and infographics to provide detailed project results taken at baseline and two additional intervals. The presentation includes information on patient and practice characteristics, the types of screening tools used, the types of interventions provided, and other data.

    Family Physician Experts Discuss Benefits of New Tools

    Senthilkumar told AAFP News that the new resources will educate and raise awareness among family physicians on alcohol misuse while encouraging them to implement screenings in their practices.

    “Screening for excessive alcohol use is inconsistent and prone to bias,” Senthilkumar says. “By the time a patient is diagnosed with alcohol use disorder, damage has already been done to the patient, affecting both physical and psychological health and, also, socioeconomically. Patients are often not identified with issues related to alcohol use until late. Systematic screening will help identify patients who need intervention early so they can be offered appropriate help.”

    Merrill-Steskal cited the 2020 intervention manual as an excellent resource to help family physicians add alcohol screening to their practices, noting the manual’s concise outline of the ASBI process and workflow considerations.

    “I encourage family physicians to consider how best to implement ASBI in their clinical workflows,” Merrill-Steskal says. “Reducing risky alcohol use is a highly rewarding and important intervention to improve the health of patients. In addition, performing a brief intervention is a creative, valuable clinical skill that enriches a family physician’s practice while strengthening the physician-patient relationship.”

    Senthilkumar added that the AAFP may work with the American Board of Family Medicine to explore incorporating ASBI screening into residency education, and that continued funding could be used to help promote existing resources. Merrill-Steskal, meanwhile, said that while other resources may appear in the future, the tools currently available are “robust “in their ability to help family physicians implement ASBI into their practices.

    Additional CME and performance improvement activities are expected to be developed and made available to members in 2023.


    Engage with Us

    Engage Physicians: Sponsored Resource Center

    Connect with the 127,600+ student, resident, and practicing physician members of the AAFP by sharing your information on the Sponsored Resource Center (SRC). This content marketing platform on the AAFP’s official website is a great opportunity for partners to distribute educational resources directly to our members. Members are encouraged to engage with SRC content via a multichannel communications approach that includes e-marketing and digital journals ads. Our partners have used this content marketing channel to share information on a wide range of topics and in various formats. Click here to learn more about ways to share your content with AAFP members.


     


    Engage Patients: FamilyDoctor.org

    As patients seek trustworthy and up-to-date information on a wide variety of topics, the AAFP is happy to provide family physician-reviewed content that helps patients navigate their healthy journey through FamilyDoctor.org. Each month, the AAFP’s patient-facing website has 3.7 million page views, and 78% of AAFP members utilize the site for valuable patient education. The website offers a variety of ways for partners to engage with patients and physicians, including sponsored content, advertising opportunities, and collaborative education. Click here to learn more about how to engage with FamilyDoctor.org


     


    Program Spotlight

    Vaccine Hesitancy and Confidence Education When It's Needed Most

    In early 2021, as the world was preparing for distribution of COVID vaccines to all eligible adults, the AAFP was assessing the educational needs of our members and the issues they were facing on the frontlines. In response to member needs, the AAFP designed a multi-format CME program to address identified knowledge and competency gaps of family physicians concerning their ability to mitigate vaccine hesitancy and optimize vaccine delivery.

    The educational series offered a set of longitudinal educational activities with blended live, enduring on-demand, and asynchronous social learning elements, using a predisposing, enabling, and reinforcing curriculum design strategy. Knowing our members were facing a multitude of issues, the series also included practice transformation education to improve reimbursement, integrate vaccine delivery into practice and for a novel, COVID-19 vaccine, how to handle the vaccines, and manage staged targeting to at-need populations.


     

    With funding from corporate partner, Janssen, the AAFP was able to bring this educational series to our members and other physicians on an expediated timeline and amplify the sessions to be offered in new formats and settings. In spring 2022, this series launched and immediately became a powerful educational tool for our members, physicians, and care teams tackling vaccine hesitancy and building confidence with their patients. In a matter of months, the series garnered over 3,000 learners in a variety of different formats and received rave reviews from members including the following comments:

    "My entire clinical and policy job for the last almost two years has been COVID nearly all day every day and I think that this presentation was the most informative hour I have spent this year on COVID education!”

    “This was a really great and multi-layered review of both the systemic barriers that limit patients from receiving and understanding our best intended clinical information as well as to really understand the forces that develop the misinformation that really limits our professional impact and causes a true negative health impact in the community. Excellent job!"

    Thank you Janssen for your support of this valuable and crucial education for our members and beyond.


    FMX 2022 Highlights

    Family physicians from around the country turned out for the Family Medicine Experience held September 20–23 in Washington DC, taking advantage of the first chance to celebrate the specialty after COVID-19 moved the AAFP’s annual conference online in 2020 and 2021. 

    “We’ve been doing online CME, but it’s not the same,” Marianne LaBarbera, M.D., of Staten Island, N.Y., says. “The biggest benefit [of FMX], besides CME, is the networking and recharging, being with likeminded people. We’re all here for the same purpose. Even though we come from different places and different types of practices, first and foremost, we’re all family physicians.” 

    Nearly 3,500 physicians had over 120 CME courses to choose from during FMX, engage with over 300 exhibitors, and attend over 40 live presentations in the exhibit hall. During the opening Main Stage, Malcom Gladwell, declared that family physicians, who have the greatest opportunity to build trust through their long-term relationships with patients, can play a critical role in solving misinformation issues burdening public health today.

    We look forward to hosting our members, exhibitors, and others next year in Chicago, October 26–30.


     


    Recent Happenings

    Thanks for joining us at FMX Partner Clubhouse

    Thanks to those who joined us for the 2022 Family Medicine Experience (FMX) and Partner Clubhouse. We were excited to be back in-person and welcome 3,000+ AAFP members from across the country to our very own “family reunion.”

    At Partner Clubhouse our representatives enjoyed hearing from AAFP leaders on important topics.

    • Jennifer Schuler, VP of Communications, discussed family medicine’s role in fighting information with the help of AAFP Media Ambassadors
    • Brian Edwards, VP of Membership, profiled the AAFP member
    • Dr. Julie Wood, SVP of Health of the Public shared updates from our Women’s Health Center to launch in 2023
    • Dr. Margot Savoy, SVP of Education, expanded on our year-long approach to education which begins at the FMX conference

    We appreciate you joining this year’s activities. We look forward to seeing you next year, October 26–30, 2023, in Chicago.


     


    Upcoming Events

    Corporate Roundtable, March 6-8, 2023
    Savannah, GA
    Supporter level and above partners, mark your calendars for the 2023 Corporate Roundtable in Savannah, GA. Watch your email in the coming months for more information about this event and how you’ll be able to engage with AAFP leaders and join discussions about the key issues related to family medicine and your industry.