Many medical journals reach docs, but American Family Physician (AFP) actually engages with primary care physicians. AFP is the editorially independent, peer-reviewed clinical journal of the American Academy of Family Physicians (AAFP). It is the leading independent, evidence-based, clinical review journal in primary care. Published continuously since 1950, each issue provides up-to-date information on clinical topics, the latest diagnostic and therapeutic techniques, and summaries of practice guidelines from major medical organizations.Get Media Kit
Approximately one in three of all office visits are made to primary care physicians. That’s nearly 336 million office visits each year – almost 234 million more than the next medical specialty.
Primary care is at the front line in medical treatment in the US, best known for a personal patient-physician relationship focused on integrated care.
AFP had the highest total readership among more than 40 titles respondents said they read regularly, according to an independent survey1.
PCPs receive stacks of medical journals, but 8 in 10 docs rank AFP as their favorite2.
AFP combined journal/website ranked #1 in unduplicated combined reach among primary care physicians when compared to other journal/website combinations measured3.
AFP reaches 107% of the known family physician universe via AAFP membership, including 32,000 medical students and over 3,700 nurse practitioner and physician assistant subscribers.
Nine in ten readers changed or made a patient care decision based on reading AFP4.
In 2016, readers returned over 505,000 quizzes and earned over 2.2 million CME credits.
AFP ranked #1 in Projected Average Issue Readers and #1 in projected Average Page Exposures among 27 publications cited in the study5.