It’s a medical journal that does more than just reach doctors.

Many medical journals reach docs, but American Family Physician (AFP) actually engages with primary care physicians. AFP is the editorially independent, peer-reviewed clinical journal of the American Academy of Family Physicians (AAFP). It is the leading independent, evidence-based, clinical review journal in primary care. Published continuously since 1950, each issue provides up-to-date information on clinical topics, the latest diagnostic and therapeutic techniques, and summaries of practice guidelines from major medical organizations.

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Need a reason to engage with primary care physicians?We’ve got plenty.

1

They see more patients.

Approximately one in three of all office visits are made to primary care physicians. That’s nearly 336 million office visits each year – almost 234 million more than the next medical specialty.

2

They are well connected.

Primary care is at the front line in medical treatment in the US, best known for a personal patient-physician relationship focused on integrated care.

3

They love American Family Physician.

AFP had the highest total readership among more than 40 titles respondents said they read regularly, according to an independent survey1.

AFP leads the way in every category.Including the one you were just thinking of.

Engagement

PCPs receive stacks of medical journals, but 8 in 10 docs rank AFP as their favorite2.

Reach

AFP combined journal/website ranked #1 in unduplicated combined reach among primary care physicians when compared to other journal/website combinations measured3.

Access

AFP reaches 107% of the known family physician universe via AAFP membership, including 32,000 medical students and over 3,700 nurse practitioner and physician assistant subscribers.

Credibility

Nine in ten readers changed or made a patient care decision based on reading AFP4.

CME

In 2016, readers returned over 505,000 quizzes and earned over 2.2 million CME credits.

Readership

AFP ranked #1 in Projected Average Issue Readers and #1 in projected Average Page Exposures among 27 publications cited in the study5.

  1. The Essential Journal Study, Primary Care, The Matalia Group, January 2017, an independent survey conducted among office and hospital-based primary care physicians
  2. AAFP Practice & Information Study, 2017
  3. Kantar Media, MARS Medical Online Reach Analysis, December 2017 Primary Care Readership and Website study data
  4. The Essential Journal Study, Primary Care, The Matalia Group, January 2017, an independent survey conducted among office and hospital-based primary care physicians
  5. Kantar Media, Medical/Surgical December 2017 - Readership Summary - Table 101 Primary Care Office & Hospital