• Questions About Repurposed Content

    What is repurposed content?

    Repurposed content reuses all or some elements of an existing educational activity to expand that content’s reach. Repurposed content is typically transformed into a new format and only includes educational content from the original activity, for example, recording a live activity and making it available as an enduring activity to a different audience. 

    How do I apply for repurposed content?

    Repurposed activities can be submitted by using the “Repurpose Activity” button on eligible activities located in the overflow menu on the CME Provider Dashboard

    Can I repurpose formats other than live format activities?

    No. Repurposed content applies to activities with live-in person or online only, live session formats. This does include blended learning applications with live sessions, though only the live sessions on a blended application can be repurposed. 

    How many times can I repurpose an activity?

    A live activity may only be repurposed one time using the Repurposing Wizard. If you wish to repurpose the live activity additional times, a separate application and full application fee would apply.

    Can I change the content on my repurposed activity?

    CME providers may choose to repurpose all or part of the content from their original live application. While additional content not included on the live application may not be added, CME providers can choose to remove some of the content for the repurposed activity. 

    What is the difference between repurposed content, blended learning, and reinforced learning?

    Repurposed content—Reuses all or some elements of an existing educational activity to expand that content’s reach. Repurposed content is typically transformed into a new format and only includes educational content from the original activity. For example, recording a live activity and making it available as an enduring activity to a different audience.

    Blended learning—Is a single educational activity designed for the same learner(s) that is delivered via multiple formats. Blended learning activities are delivered in two or more of the following formats:

    • Live 
    • Enduring Materials
    • Medical Journals
    • Performance Improvement
    • Point of Care
    • Repurposed content may be included in a blended learning activity if the intent is to reinforce learning for the original learners.
       

    Reinforced learning—Is a blended learning activity where repurposed content may be included with the intent of reinforcing learning for the original learners of an educational activity. For example, a session within a live, three-day webinar conference takes place in real time, and the recording of that session is then offered as a playback option to primarily benefit the original learners.