Saturday, March 28, 2015 | New Castle, DE (Wilmington)

Direct Primary Care Workshop

Register Online

Saturday, March 28, 2015
8:00 a.m. - 5:00 p.m.

Sheraton Wilmington South
New Castle, Deleware (Wilmington)

To register by fax or mail, download the registration form(1 page PDF).

Gain an in-depth understanding of transitioning to a Direct Primary Care practice with this one-day, hands-on, peer-to-peer session using our resources.

About the Course

  • Knowledge from DPC pioneers (industry leaders)
  • Garner an in-depth understanding of transitioning to a DPC practice
  • Hands-on/Peer-to-peer learning with DPC resources

This workshop is designed to help you gain understanding on transitioning your practice. No CME is awarded.

Course Details

Registration Fee

AAFP MembersEARLY BIRD FEE*: $635FEE: $675
Non MembersEARLY BIRD FEE*: $835FEE: $875

Early Bird Discount | AAFP members and nonmembers: $40

View Cancellation & Course Refund Policy.

Hotel Information

Contact the hotel directly to make arrangements for your accommodations during this course.

Sheraton Wilmington South(
365 Airport Road
New Castle, Deleware 19720
(Less than 5 miles from New Castle County Airport)
Phone: (302) 328-6200

Please contact the hotel for pricing and availability at 1 (302) 328-6200.

DPC Workshop in Wilmington

Note: A limited number of rooms at the discounted group rate are available for conference registrants on a first-come, first-served basis, and cannot be guaranteed by the AAFP. 

About Hotel Reservations
  • Sheraton Wilmington South guarantees reservation by credit card. Credit cards will not be charged prior to the guest's scheduled arrival date.
  • Reservations may be cancelled without charge up to 24 hours prior to arrival.

More About the Course

Given the nascent nature of the DPC movement, there is still a significant lack of resources to support family physicians in learning more about the model and in undertaking the transformational process. Due to the lack of available best practice guidance, several AAFP members that have begun converting into DPC practices have already gotten into significant difficulties with insurance carriers, state insurance regulators, or their existing patients.

The interest among family physicians in the DPC model is due to the fact that it empowers them to work directly with their patients and bypass the entrenched infrastructure of dealing with insurance carriers. Many of the everyday hurdles that family physicians have come to accept as simply the unavoidable pitfalls of practicing medicine are part of this infrastructure– such as the requirement for coding patient visits and managing claims for reimbursement. In short, the DPC model directly aligns high-value patient-centered care, physician autonomy, and an appropriate payment model which rewards family physicians specifically for taking care of their patients rather than for the volume of patients that can be seen in a single day.

The intent of the DPC Workshop series is two-fold:

  1. promote a broader awareness of the DPC model as a meaningful alternative to the traditional fee-for-service payment model among family physicians; and
  2. disseminate best in class tools and resources to support participants by equipping them to evaluate the DPC transformational process and to position themselves for success if they decide to become a DPC physician.

The workshops will be one-day, eight-hour meetings structured around adult-learning principles and peer-to-peer learning activities. To preserve the effectiveness of the workshops as educational cohorts, the attendance will be limited (approximately 60 participants).

All workshop attendees will receive a complimentary one-year subscription to the AAFP DPC Toolkit. Resources drawn from the toolkit will be integrated into the DPC Workshop curriculum.

Event Schedule

To truly promote peer-to-peer learning, the DPC Workshop curriculum is structured to minimize the amount of didactic lectures. The vast majority of time will be comprised of various discussion-based activities.

Please note: on-site changes to the curriculum can be made by the faculty in order to better address the concerns of the attendees.

8:00 - 10:00 a.m.
Breakfast and Registration
 Welcome, Introductions, and Course Overview 
 Defining the Direct Primary Care Model 
12:30 - 1:30 p.m.
Networking Luncheon 
 Providing the Framework to Establish a DPC Practice 
 Working Break 
 Identifying Legal and Practical Hurdles in Establishing a DPC Practice 
 Designing Your DPC Business and Identifying Your Patients 
 Establishing Your DPC Practice: Financials and Operations 
4:45 - 5:00 p.m.Closing Comments and the Charge-to-Action 


James J. Eischen, Jr., Partner, Higgs Fletcher & Mack LLP

  • Partner in Higgs Fletcher & Mack’s Litigation, Healthcare, and Private Medicine practice group.
  • Proven track record in supporting physicians in transitioning to DPC practice.
  • Expertise includes structuring physician-patient agreements and medical group amenity packages/structures.
  • Advises clients in matters connected to reimbursement, contracts, interdisciplinary health professional employment and labor issues, and HIPAA compliance.

Sharon McCoy-George, MD, MPS, FAAFP, MD Mentors, Principle

  • Received specialty training in family medicine at the University of Washington Family Medicine Residency Program. 
  • Board-certified in both family medicine and integrative holistic medicine.
  • Taught as an associate professor of family medicine at the University of California, Irvine (UCI) on a full-time basis, and had a faculty practice at Gottschalk Medical Center in Irvine.
  • Served as founding vice president of the board for Ideal Medical Practices, Inc.
  • Opened her private medicine membership practice, Renaissance Family Medicine, in 2006.
  • MD Mentors is Dr. McCoy-George's consulting business, which supports family physicians adopting the ideal medical practice and direct primary care practice.

Jay Keese III, Executive Director, Direct Primary Care Coalition

  • Serves as the chief lobbyist for the organized DPC movement.
  • Is a founding partner at Capitol Advocates, LLC.
  • Has led advocacy work for several major trade associations, all three Republican national committees, dozens of political campaigns, and served as an aide to the late Sen. John Heinz, R-PA.
  • Played an instrumental role in a string of legislative and grassroots campaigns on health care reform, Medicare, and antitrust issues while at the American Medical Association.
  • Worked extensively with the business community while serving as Senior Manager of Political Affairs for the U.S. Chamber of Commerce.
  • Managed issue campaigns on electricity deregulation, global climate change, and clean air at the Edison Electric Institute.

Course Materials

Registration includes a one-year subscription to the Direct Primary Care Toolkit.

Access information will be sent one week before the course, and a hard copy will be available onsite. Additional information and instructions will be provided by email.

Direct Primary Care Workshop
Saturday, March 28, 2015