Steven Cole, ATC

Associate Athletics Director for Internal Operations and Administration, College of William & Mary, Williamsburg, Virginia

Prior to taking over the day-to-day operation of the College of William & Mary’s Athletics Department, Cole led the college’s sports medicine program for 26 years. His areas of expertise include management of spine injury, concussion, and other on-field injuries sustained by college athletes. He has been teaching for more than 30 years. He co-developed the SMART (Sideline Management Assessment Response Techniques) workshop for primary care physicians and has spoken on sports medicine topics nationally and abroad.