Gregg Masters, MPH

Founder/Managing Director, Health Innovation Media, South Lake Tahoe, California

Masters earned his master's degree in public health from the University of California, Los Angeles, and his bachelor’s degree in psychology from the University of California, Berkeley. He is the founder and Managing Director of Health Innovation Media, a digital media content developer that helps brand, report, and advise hospitals, health systems, physician organizations, accountable care organizations (ACOs), and integrated delivery networks in the digital domain. Health Innovation Media is a fixture at many national and regional health care and health information technology conferences, including the Healthcare Information Management Systems Society (HIMSS) Global Conference & Exhibition, Health Datapalooza, Exponential Medicine, J.P. Morgan Healthcare Conference, Health 2.0, ACO Summit, World Health Care Congress, Population Health Colloquium, BIO International Convention, and Digital Health Summit at CES. Masters is recognized as a key influencer in digital health insights by a number of major trade publications, including Health Data Management, FierceHealthcare, Klick Health, and Onalytica. He principally authors,, and PrecisionMedicine.Center, and frequently comments on direct practice or membership medicine on Twitter via @DirectMed or @2healthguru. In addition, he co-hosts the internet radio shows "This Week in Health Innovation" and "PopHealth Week." His previous experience includes serving as Vice President Payor and Provider Contracting for Texas Health Resources; Senior Associate Hospital Director for the University of California, Irvine Medical Center; CEO of the LifeCare Network of Orange County; and Director of Risk Contracting for the Heritage Southwest Medical Group.