AAFP invites Exhibitors to create booth designs that are welcoming and engaging, however, adoption of the AAFP show look is prohibited.
Exhibits must conform to the professional and scientific atmosphere of the meeting and are subject to onsite review and, where necessary, modification at the Exhibitor’s expense.
All components of the booth design including truss and lighting are to remain within the boundaries of the exhibit space.
No Exhibitor shall assign/sublet any part of its assigned space without the written consent of AAFP.
All booths must have a floor covering. The full square footage of your exhibit booth space must be covered by 12 p.m. on Wednesday, September 25th. Booths not containing floor covering will be supplied standard carpet, and the Exhibitor will be charged accordingly by Freeman.
AAFP does not permit Peninsula or End Cap Booths.
Each 10-foot by 10-foot (10’ x 10’) linear booth has uniform eight-foot (8') high back wall drape and uniform three-foot (3') high side drape, in the designated show colors. The maximum allowable height of products and display materials is eight feet (8’).
Display materials greater than four-feet (4’) in height must be a minimum of five-feet (5’) back from the front aisle.
Exhibitors must mask all displays with unsightly back or side walls.
If necessary, a drape will be installed to cover any unfinished parts of a display and the Exhibitor will be charged accordingly by Freeman.
Linear booths are not permitted to have any gobos.
An island exhibit is an open area of exhibit space with aisles on all four sides. Island booths must be designed to allow access from all four aisles.
Ceiling covering may not span the entire aisle length. Structures may not exceed 20-feet (20’) in height.
Theater seating for presentations and demonstration areas in a booth are required to be a minimum of five- feet (5’) back from the aisles, and the aisles must remain free from congestion.
Exhibit displays, construction, and signage must be arranged to not obstruct a significant amount of the line-of-sight view or otherwise interfere with the displays of other Exhibitors.
Conference, office, storage, or meeting room enclosures may not exceed 100 square feet in booths less than 1,600 square feet, and not exceed 50% of the length of the aisle the room is located on.
Please review further guidelines on the next page regarding island booth designs.
Exposed unfinished sides or exhibit backgrounds must be draped. Exhibits will be inspected during set-up and the decorator, with Exhibit Floor Manager approval, will provide draping when deemed necessary. Charges for draping are the Exhibitor’s responsibility. Exhibit components and signs may not be pasted, taped, nailed, tacked, or otherwise affixed to walls, doors, or any part of the convention center.
Note: It is the Exhibitor’s responsibility to enter all information on behalf of its company by the August 26, 2024 deadline for the on-site FMX Xchange Map printed piece, which will include alpha exhibit list with booth number.
Exhibitors will have an opportunity to describe its booth’s promotion in a 650 character (including spaces) online booth description on the FMX live floorplan, and in the FMX mobile app. The onsite Xchange Map printed piece will include alpha exhibit list with booth number, if entered by August 26, 2024 through the Exhibitor Login.
Exhibitor must submit all requests for booth activities by August 30, 2024. Send written requests to Aaron Verhei.
The floor load capacity for Phoenix Convention Center is 350 pounds per square foot in the Expo Hall.
Every effort will be made to maintain the general configuration of the floor plan for the FMX. However, the AAFP reserves the right to revise the exhibit floor plan at its sole discretion.