FMX Booth Specifications

Booth Components

BOOTH SPACE DESIGN GUIDELINES

AAFP invites Exhibitors to create booth designs that are welcoming and engaging, however, adoption of the AAFP show look is prohibited.

Exhibits must conform to the professional and scientific atmosphere of the meeting and are subject to onsite review and, where necessary, modification at the Exhibitor’s expense.

All components of the booth design including truss and lighting are to remain within the boundaries of the exhibit space.

No Exhibitor shall assign/sublet any part of its assigned space without the written consent of AAFP.

All booths must have a floor covering.  The full square footage of your exhibit booth space must be covered by 12 p.m. on Wednesday, September 25th.  Booths not containing floor covering will be supplied standard carpet, and the Exhibitor will be charged accordingly by Freeman.

LINEAR BOOTHS & CORNER BOOTHS

AAFP does not permit Peninsula or End Cap Booths.

Each 10-foot by 10-foot (10’ x 10’) linear booth has uniform eight-foot (8') high back wall drape and uniform three-foot (3') high side drape, in the designated show colors. The maximum allowable height of products and display materials is eight feet (8’).

Display materials greater than four-feet (4’) in height must be a minimum of five-feet (5’) back from the front aisle.

Exhibitors must mask all displays with unsightly back or side walls.

If necessary, a drape will be installed to cover any unfinished parts of a display and the Exhibitor will be charged accordingly by Freeman.

Linear booths are not permitted to have any gobos.

An illustration of a 10 foot by 10 foot linear booth, showing the back closed with an 8 foot high drape. The sides of the booth are 8 feet high for 5 feet from the back, and 4 feet high from the midpoint to the open front of the booth.

ISLAND BOOTHS

An island exhibit is an open area of exhibit space with aisles on all four sides. Island booths must be designed to allow access from all four aisles.

Ceiling covering may not span the entire aisle length. Structures may not exceed 20-feet (20’) in height.

Theater seating for presentations and demonstration areas in a booth are required to be a minimum of five- feet (5’) back from the aisles, and the aisles must remain free from congestion.

Exhibit displays, construction, and signage must be arranged to not obstruct a significant amount of the line-of-sight view or otherwise interfere with the displays of other Exhibitors.

Conference, office, storage, or meeting room enclosures may not exceed 100 square feet in booths less than 1,600 square feet, and not exceed 50% of the length of the aisle the room is located on.

Please review further guidelines on the next page regarding island booth designs.  

Illustration of an island booth, showing a sqare booth surrounded by aisle on all four sides

HANGING SIGNS

  • Hanging signs or banners are permitted in island booths only.
  • Hanging signs and graphics will be permitted to a maximum height of 20 feet from the top of the sign to the floor, where applicable.

BOOTH CONSTRUCTION 

Exposed unfinished sides or exhibit backgrounds must be draped. Exhibits will be inspected during set-up and the decorator, with Exhibit Floor Manager approval, will provide draping when deemed necessary. Charges for draping are the Exhibitor’s responsibility. Exhibit components and signs may not be pasted, taped, nailed, tacked, or otherwise affixed to walls, doors, or any part of the convention center.  

BOOTH DECORATIONS

  • Pipe and drape will be provided by AAFP’s official contractor.
  • Booths at the Phoenix Convention Center are 10’ x 10’, or in increments of 10’.
  • Standard booth construction includes 8’ high gray & white back drape and 36” high side drape in black. Standard booth drape colors may not be changed by exhibiting companies.
  • Aisle carpet color is Blue.
  • A standard 7” x 44” booth ID sign displaying the Exhibitor’s name and booth number is furnished free of charge for standard in-line/linear booths.
  • A complete list of booth equipment and prices will be available in the online FMX Official Vendor List (available June 1, 2024).
  • NOTE: The purchase of exhibit space does not include tables, chairs, booth carpet, booth furnishings, electrical, internet, lead retrieval, etc.
  • No helium- or air-filled balloons may be used as part of booth decorations or inflated to distribute to attendees.

BOOTH DESCRIPTION

  • The online booth description will appear under the Exhibitor’s name as is listed in the Exhibitor Agreement in the live floorplan and in the FMX mobile app.
  • Descriptions need to be factual and not promotional in nature.  Copy will be reviewed and edited at the discretion of the AAFP for all promotion.
  • Indicate registered trademarks or other proprietary markings using ® for product names registered with the USPTO and ™ for all trademarks. Please use quotation marks for designating publication names.

Note: It is the Exhibitor’s responsibility to enter all information on behalf of its company by the August 26, 2024 deadline for the on-site FMX Xchange Map printed piece, which will include alpha exhibit list with booth number.

BOOTH PROMOTION

Exhibitors will have an opportunity to describe its booth’s promotion in a 650 character (including spaces) online booth description on the FMX live floorplan, and in the FMX mobile app. The onsite Xchange Map printed piece will include alpha exhibit list with booth number, if entered by August 26, 2024 through the Exhibitor Login.

BOOTH ACTIVITIES CELEBRITY ENDORSEMENTS

  • Interviews, demonstrations, detailing, or distribution of literature or samples may take place only inside the assigned booth space. Literature or other materials may not be left or distributed in AAFP common areas (e.g., main aisles, concession tables, exposition hall elements, lounges, registration, hotels, etc.).
  • “Button-holing” of attendees is not allowed.
  • Advertising, canvassing, or soliciting business is permitted only by Exhibitors, and then only within the space assigned to them.
  • Walking actors, robots, characters or other such people or devices may not operate outside the assigned booth space. This includes travel to and from a company’s multiple booths during show hours unless accompanied by company badged booth personnel.
  • Demonstration areas may not extend into the aisle line of the exhibit -- space must be left within the exhibit area to accommodate visitors. Presentations within your companies assigned booth space are only allowed in a 20’ x 20’ or larger exhibit space.
  • Should visitors interfere with normal traffic or overflow into neighboring exhibits, the presentation must be limited or eliminated.
  • Exhibitors using celebrities for in-booth promotions must request permission, in advance, in writing, from Aaron Verhei prior to August 30, 2024.  Include the celebrity’s name and the dates/times he or she will appear in Exhibitor’s booth. If necessary, the Exhibitor is responsible for hiring security to assist with crowd control.
  • Demonstrations, lectures, or presentations by anyone other than a full-time employee of the Exhibitor is prohibited.

Exhibitor must submit all requests for booth activities by August 30, 2024. Send written requests to Aaron Verhei.

ELECTRICAL

  • All electrical equipment (i.e., lighting, sound, special effect exhibit equipment) must meet National Electrical Code and local electrical codes.
  • Electrical fixtures and fittings must be UL listed and marked as such.
  • The use of latex cord wire and duplex or triple plugs in displays is not permitted.
  • Electrical service is provided by Commonwealth Expo Electric view the order form in the online FMX Official Vendor List on June 1, 2024.

FLOOR LOAD

The floor load capacity for Phoenix Convention Center is 350 pounds per square foot in the Expo Hall.

FLOOR PLAN REVISIONS

Every effort will be made to maintain the general configuration of the floor plan for the FMX. However, the AAFP reserves the right to revise the exhibit floor plan at its sole discretion.

LIGHTING: PAR/GOBO

  • Requests for Par/Gobo Lighting must be submitted to Aaron Verhei by August 30, 2024.
  • Requests for Par Lighting will be denied if the lighting imposes on the aisles or neighboring Exhibitors.
  • The Exhibitor is responsible for any costs related to installing par lighting, which may later be denied approval due to infringing on AAFP or neighboring Exhibitor’s space.