Exhibitor Information

AAFP FMX Exhibitor Information

Dates and Location

October 14-16, 2020

McCormick Place West(www.mccormickplace.com)

Expo Hours
Wednesday | 4:30-7:30 p.m.
Thursday | 9 a.m.-3 p.m.
Friday | 10 a.m.-3:30 p.m.

An Expo Experience Without Limits

Nowhere else can you connect with over 4,200 family physician customers and prospects looking for the hottest new products, services, and technologies.

But this is just the beginning, because inside the FMX Expo Hall—Sky’s the limit

Plan to exhibit

The AAFP's Family Medicine Experience (FMX) is a conference without limits. The event brings together thousands of family physicians for a week of learning, networking, and inspiration. 

94% of FMX attendees say they visit the Expo Hall.

Start planning now! Check out our booth prices and sponsorship and advertising opportunities so you can build your budget to promote your presence at FMX 2020. Talk to us today about securing your target results.

Booth assignment process

Booth space for FMX is assigned in priority point order first, and then on a first-come, first-served basis. The priority point deadline is January 6, 2020. AAFP will assign your booth based on the preferences you submit on your agreement. If your preferences are no longer available, AAFP will assign you in a location as close as possible to one of your requested locations.

The online exhibitor agreement and floor plan will be available November 20.

Booth pricing

  • Exhibit booths are priced at $31/square foot. 
  • A 50% deposit is due with submission of the exhibitor agreement.
  • After April 10, 2020, 100% of the booth fee due with all online Exhibitor Agreements submitted.


Exhibit space that has been assigned and confirmed may be canceled by written notice to the AAFP Exhibit Manager.

  • Before April 10, 2020 — Exhibitor forfeits 50% of total cost of exhibit space assigned
  • On or After April 10, 2020 — Exhibitor forfeits 100% of total cost of exhibit space assigned

Key Dates and Deadlines

11/20/2019Exhibitor agreement, online media kit, and live floorplan available
11/20/2019Sponsor first right of acceptance
1/6/2020Priority point deadline 
Booth assignments begin

Booth Pricing and
Sponsorship Opportunities

FMX 2019 Details

Thank you for exhibiting this past September in Philadelphia.


Gina Page, CMP
Sponsorship & Advertising Activations
(913) 906-6066


Kristy Sloan, CEM
Exhibit Manager / Logistics
(913) 906-6222