The American Academy of Family Physicians (AAFP) is excited to invite you to the family medicine event of the year—Family Medicine Experience (FMX)!

For 2021, we’re going fully virtual for the health and safety of all involved.

Your digital booth at FMX gives you access to a captive audience of 5,000+ health care decision makers and influencers who seek the hottest new products to treat their patient population. As the foundation of primary care, family physicians influence the health care of 10 million people—think of the impact you could make!

96%  I  would recommend FMX

87%  I  cited FMX a must-attend event

87%  I  describe FMX as a unique experience

4 out 5  I  will attend regardless of format (virtual or in-person)

How FMX Can Benefit You

  • Gain exclusive access to family physicians with an average patient panel of 2,100+
  • Achieve unmatched visibility among the very customers you want to reach
  • Showcase new products and services before an audience eager for solutions

To put your brand in the spotlight, contact: Jill Vetter | 913-951-8943 | jvetter@aafp.org

2020 Virtual Highlights


Virtual Booth Engagements


Leads Generated


Sponsor Resource Downloads

Top Reasons to Exhibit and Sponsor

Gain qualified leads

Dedicated time lets attendees connect with your brand and evaluate the latest products for their practice and patient-care population.

It’s your chance to show off

Show your best stuff! Attendees look forward to exploring the latest health care technology.

You’ll be sought out for information

Attendees take every opportunity to ask questions and evaluate new and leading products for their practice.

Maximize your brand awareness

Family physicians never stop learning and visit the Expo for education resources to help them practice smarter, not harder.



average patient panel


million annual office visits

1 in 4

office visits are made to a family physician

Ready to sign up? Visit our online media kit

Jill Vetter
Sales Manager
(913) 951-8943

Kristy Sloan, CEM
Exhibit Manager/Logistics
(913) 906-6222

Gina Page, CMP
Sponsorship & Advertising
(913) 906-6066

Let’s Get Connected!

Fill out the form below and we’ll be in touch on the best way to meet your FMX goals.