Office of the Future

Take advantage of this distinctive opportunity to highlight your company and product as key innovations for family medicine

The Office of the Future is an enhanced, hands-on, and interactive experience to help physicians increase efficiencies and improve patient care.

Featuring innovative solutions that are immediately applicable in practice, the Office of the Future is one of the most prominently showcased and highly attended spaces in the AAFP Family Medicine Experience (FMX) Expo Hall, and for good reason!

Attendees visit this exhibit to experience innovative solutions offering the promise of enabling physicians to work smarter rather than harder, to focus finite time and resources toward better managing individual health, with new capabilities to enable effective population health management.

Interact with and educate attendees at the Office of the Future

Nearly half of all conference attendees visit this exhibit on-site, with potential exposure to 71,300 active family physicians able to experience the content afterward online. With a focus on clinical capabilities and outcomes, in an environment highly unique among the booths on the exhibit floor, attendees are eager to explore and visualize what is possible within their practice. Since the inception of this exhibit, attendee feedback is overwhelmingly positive, including high reports of inspiration and desire for these capabilities within their practice. Promotional activities only available to the AAFP are used to capture the interest and attention of attendees.

Participate in the Office of the Future attendee experience

Guided Tour

Attendees can experience a guided tour which begins with a short video introduction in the Office of the Future theater before moving through several featured concept areas to discover new office designs, enhanced workflows, and technologies. The tour functions as a magnetic attraction for attendees, and inspires excitement for the possibilities within family medicine, offering brief punctuated insights into various capabilities that support advanced primary care.  Distinctive opportunities exist to spotlight partners’ innovative capabilities in this key attraction.

Office of the Future partnership opportunities include:

Attendees inspired by brief glimpses into numerous capabilities through the guided tour seek to explore what solutions exist to provide those capabilities. Partnerships and exhibit space in this unique key attraction are limited


Interested in being part of this unique opportunity at FMX?

Please contact:

Julia Ozark
(913) 906-6297

FMX is For Family Physicians

The AAFP Family Medicine Experience (FMX) is the LARGEST annual gathering of family physicians.  It’s where 4,000 physicians come for solutions to amplify their patient care, live CME that challenges their knowledge, inspiration from keynote speakers, and powerful peer connections.

The AAFP is for Family Physicians

The AAFP is the only medical organization dedicated solely to family medicine, and represents 129,000 family physician, resident, and medical student members. Of the primary care specialties, family physicians provide care to the largest percentage of the U.S. population.