Transform Your Practice

Visit The Xchange, our reimaged specialty showcase, to discover innovative ways to enhance your practice and delivery of patient care. Make plans to engage with industry experts and experience advanced educational opportunities on a variety of hot topics. 


New for 2021! Thanks to matchmaking technology*, you’ll receive recommendations of solution providers—geared toward your interest and needs—to help you make meaningful connections before and during the show.

The Xchange is your best opportunity to:

  • Explore the latest products and services for your patients and practice.
  • Connect with industry experts who are passionate about health care.  
  • Discover what’s next for family medicine, your practice, and patient care. 
  • Sharpen your knowledge through a variety of educational sessions—Product Theaters, Satellite CME, and new Med Talks.

*This information is captured when you update your profile within the virtual platform.

The Xchange Hours

(all hours at CDT)

Wednesday | 11 a.m.–1 p.m. & 4:45–7:15 p.m.
Thursday | 10 a.m.–2 p.m. 
Friday | 10 a.m.–2 p.m. 

Dedicated Hours

Wednesday | 11 a.m.–1 p.m.
Thursday | Noon–2 p.m.
Friday | 11:30 a.m.–2 p.m.  

Career Fair Hours

Tuesday | 11 a.m.–3 p.m.

Explore The Xchange without Missing Educational Sessions

Make the most of your experience with more than five hours of dedicated exhibit time. Connect with AAFP subject matter experts on a variety of member resources—discounted CME, AAFP journals, advocacy efforts, practice resources, and more. Then, network with solution providers on:

  • Medical education designed to keep you up to date or advance knowledge
  • Patient care solutions to aid you in providing high-quality patient care
  • Practice products to give you more time with patients and alleviate administrative issues
  • And much more!

New for 2021: Enhanced Gamification

Let the Games Begin

Ready for some friendly competition? Don’t miss this year’s enhanced gaming opportunities. Pick a game or choose to play all three—it’s up to you! Easily earn points for specific exhibitor interactions. The more points you earn, the better your chances are for winning some fabulous prizes in the FMXpedition Challenge. At the end of FMX, the top three point earners will win!

Bonus! See where you rank amongst your fellow attendees on the FMXpedition Challenge Leaderboard. Will you be crowned the champion?

What Will You Choose to Play?  

FMXpedition Challenge

With every visit to an exhibitor booth, you can rack up points and increase your odds of winning.

1 point – Like a booth
3 points – Download a PDF or brochure
20 points – Schedule a meeting
Plus! The chance to earn up to 10x multiplier points for engaging with premium FMX exhibitors.

Hidden Logos

During dedicated hours, find the FMX logo on a exhibitor’s page. Take a screen grab and email it to the AAFP to earn 20 points toward the FMXpedition Challenge. Plus, keep your eyes open for the Golden Logo—each day whoever is the first to email the AAFP with a screenshot of the page receives a $25 gift card and 30 points toward the FMXpedition Challenge.

Trivia Crossword

Like trivia? Us too! Enjoy this new game that gets you interacting with solution providers for correct answers. Each day, whoever completes the crossword will be awarded points toward the FMXpedition Challenge. The first attendee to complete the crossword each day will also win a $100 gift card.

New for 2021: Career Fair

Find Your Dream Job

Looking for a new opportunity? Find it at FMX!

Visit Visit our one-day-only Career Fair on Tuesday, September 28, 11 a.m.– 3 p.m. CDT, to connect with recruiters and broaden your career prospects. Network with 50+ recruiters spanning large health and integrated health systems, neighborhood clinics, health care benefits (insurance), rural practices, hospitals, and more.

Explore Office of the Future

Discover the Latest for Your Practice

Visit the AAFP’s Office of the Future, an interactive hub within The Xchange, designed to showcase state-of-the-art products and solutions to help improve the patient-care experience and administrative operations.

Discover innovations in:

  • Virtual care
  • Remote patient monitoring
  • Continuity of care
  • Digital assistants
  • AI-driven solutions