American Academy of Family Physicians and AnswersMedia Expand Their Media Presence with Launch of ‘Live Well HD Network’ on ABC-Owned Television Stations

AAFP Leaders Host Network’s Health Care Segments

FOR IMMEDIATE RELEASE   
Friday, May 15, 2009

Contact:
Janelle Davis
Public Relations Strategist
American Academy of Family Physicians
(800) 274-2237 Ext. 5222
jdavis@aafp.org

(LEAWOOD, Kan.) – The American Academy of Family Physicians is teaming with multi-platform video distributor AnswersMedia, LLC., to provide consumers with expert health content on a new high-definition and digital broadcast, online and wireless network — Live Well HD.

Live Well HD Network, a venture of the ABC Owned Television Stations, debuted on April 27 in 10 broadcast markets: New York; Los Angeles; Chicago; Philadelphia; San Francisco; Houston; Raleigh-Durham, N.C.; Fresno, Calif.; Flint, Mich.; and Toledo, Ohio. ABC estimates the advertiser-sponsored network currently reaches about 24 percent of U.S. homes with televisions, and discussions are underway to roll it out to additional markets in the coming months.

AAFP President Ted Epperly, M.D., of Boise, Idaho, and President-elect Lori Heim, M.D. of Vass, N.C., serve as regular hosts of Live Well’s “Say Ahh!” health care segment, which provides expert health and medical news based on peer-reviewed content from FamilyDoctor.org, the AAFP’s award-winning consumer health Web site. Each of the 30-minute broadcasts ends with a message from one of the two AAFP leaders, and a third host yet to be announced, directing patients with questions to FamilyDoctor.org for more information.

“With this new venture we are finding new and innovative ways to educate patients and empower them to take control of their health,” said Michael Springer, AAFP vice president for publishing and communications. “The AAFP is excited to be the first medical association to capitalize on such a dynamic multimedia offering.”

“Say Ahh!”, one of six shows currently featured on the Live Well HD Network, covers topics such as asthma, skin conditions, stroke and allergies. Each of the programs airs multiple times throughout the day. Other Live Well HD Network programs will focus on home, health and lifestyle including healthy cooking, beauty and fashion, outdoor activities, home improvement and personal growth, and will also be available on the livewellhd.com Web site.

“As family physicians, we are always looking for new ways to connect with our patients and help them understand the health conditions affecting their lives and the lives of their loved ones,” said Epperly. “Research has shown television can be an effective medium for patient education. This exciting venture marries the engaging broadcast content of the “Say Ahh!” series with the robust and interactive online content on FamilyDoctor.org, offering patients health information in a variety of formats to help them stay healthy.”

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Founded in 1947, the American Academy of Family Physicians represents 131,400 physicians and medical students nationwide, and it is the only medical society devoted solely to primary care.

Family physicians conduct approximately one in five of the total medical office visits in the United States per year – more than any other specialty. Family physicians provide comprehensive, evidence-based, and cost-effective care dedicated to improving the health of patients, families and communities. Family medicine’s cornerstone is an ongoing and personal patient-physician relationship where the family physician serves as the hub of each patient’s integrated care team. More Americans depend on family physicians than on any other medical specialty.

To learn more about the AAFP and family medicine, visit www.aafp.org/media. Follow us on Twitter,(twitter.com) and like us on Facebook. For information about health care, health conditions and wellness, visit the AAFP’s award-winning consumer website, www.familydoctor.org(familydoctor.org).