American Academy of Family Physicians Names Susanna Guzman Director of Online and Custom Publishing

Wednesday, March 11, 2009

Janelle Davis
Public Relations Strategist
American Academy of Family Physicians
(800) 274-2237 Ext. 6253

LEAWOOD, Kan. – The American Academy of Family Physicians today announced Susanna Guzman has been promoted to director of its Online and Custom Publishing Division.

Guzman has more than 17 years of experience in health care communications. In 2000, she joined the AAFP’s Online and Custom Publishing Division where she has served as assistant director since 2005. In her new role as director, Guzman is responsible for the development of timely, accurate, high-quality educational tools and materials to meet the needs of family physicians and their patients. She oversees content development for the AAFP’s award-winning consumer Web site,, as well as six other internal and external AAFP Web sites.

“Susanna’s commitment to the AAFP and the specialty of family medicine make her the ideal person to lead the division forward,” said Michael Springer, AAFP vice president for publishing and communications. “I am confident in her abilities to leverage the organization’s content and technology assets to the benefit of our physician members, their patients, as well as our media partners.”

Prior to joining the AAFP, Guzman served as health care editor for Bizspace Inc., in Kansas City, Mo. Prior to that, she worked for Cerner Corporation in Kansas City, Mo., where she contributed to the development of decision support tools. Guzman also has contributed numerous articles for publication in AAFP journals and newsletters.

Guzman earned a bachelor’s degree in English from the University of Missouri-Kansas City.

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Founded in 1947, the American Academy of Family Physicians represents 134,600 physicians and medical students nationwide, and it is the only medical society devoted solely to primary care.

Family physicians conduct approximately one in five of the total medical office visits in the United States per year – more than any other specialty. Family physicians provide comprehensive, evidence-based, and cost-effective care dedicated to improving the health of patients, families and communities. Family medicine’s cornerstone is an ongoing and personal patient-physician relationship where the family physician serves as the hub of each patient’s integrated care team. More Americans depend on family physicians than on any other medical specialty.

To learn more about the AAFP and family medicine, visit Follow us on Twitter,( and like us on Facebook. For information about health care, health conditions and wellness, visit the AAFP’s award-winning consumer website,