TransforMED on Trajectory for Success

Leadership changes and staff additions meet growing client needs

Tuesday, March 27, 2012

Janelle Davis
(800) 274-2237, ext.5222

LEAWOOD, Kan. – TransforMED, a wholly-owned subsidiary of the American Academy of Family Physicians, recently announced several staff additions, promotions and leadership changes that will better enable the company to help primary care physicians, hospitals, payers and other large health systems adopt the patient-centered medical home model of care in their practices.

“As TransforMED has evolved, we have realized many opportunities to reach beyond our original scope of working only with primary care practices,” said Terry McGeeney, MD, MBA, president and CEO of TransforMED. “Moving forward, our growing team of transformation experts will focus their attention on larger entities across the health care landscape, such as payers and large health systems, furthering the expansion of the patient-centered medical home model to a larger patient base.”

Barbara Doty, MD
, and Laura Knobel, MD, were recently appointed to the TransforMED Board of Managers. As board members, Doty and Knobel will collaborate with other board members to approve and oversee the company’s operating budget, goals and performance measures in order to assure consistency with the AAFP’s own budgeted capital contributions to its subsidiary.

Diane Cardwell, MPA, ARNP, PA-C, was recently promoted to vice president of health care solutions. In her new role, Cardwell provides oversight and direction to the TransforMED team as they assist primary care practices in transformation to the PCMH model of care. Cardwell is focused on identifying best practices, using data and observations gleaned from the TransforMED work with primary care practices and health care systems across the country, to ensure that there is ongoing improvement in transformation resources available to primary care.

Dan McKean, MBA, was recently promoted to vice president of business development. In his new role, McKean assists in developing products and services to help practices transform to the TransforMED Patient-Centered Model(

Jay Fetter, MSA, recently joined TransforMED as manager of business development and P4 project manager. P4 is a patient-centered medical home initiative in which 14 family medicine residences nationwide are testing new medical home innovations in the residency setting. P4 stands for Preparing the Personal Physician for Practice. Fetter was previously employed by the American Academy of Family Physician where he oversaw the P4 initiative, served as executive vice president of the Association of Family Medicine Residency Directors and manager of AAFP Graduate Medical Education.

TransforMED practice enhancement facilitators have expertise in working with organizations in many areas of focus, such as change management, practice finance, team-building, leadership development, practice efficiencies, developing and understanding practice metrics and more. New to TransforMED’s team of practice enhancement facilitators are:

  • Kristi Bohling-DaMetz, BSN, RN, MBA
  • Cindy Campbell, RN, BSN, MBA
  • Jettie Eddleman, BSN, RNC
  • Kasey Green, MBA
  • Mark Holcomb, MHA, RN, FACHE
  • Noelle King-Whitlow, RN, MS, MHSA
  • Terri Kuhn, BSN, RN, CCRP
  • Anthony Murdock, MSOD
  • Stephanie Plumb, RHIA, MBA
  • Colleen Stack, CMPE

TransforMED project managers work directly with practice enhancement facilitators as they support practice teams in their effort to transform to the TransforMED Patient-Centered Model. They also manage various aspects of the transformation process including project timelines, schedules and budgets, insuring that projects meet their deliverables. New to TransforMED’s team of project managers are:

  • Taylor Haynes, MBA
  • Michelle Murawski, MHA
  • Chris Rodrigues
  • Cecilia Saffold
  • Vince Shisler
  • Sarah Stahl, MBA

“We are excited to be growing and evolving at such a rapid pace,” McGeeney said. “The expertise of our staff, combined with their personal commitment to improve the state of primary care in the United States, will result in more patients having access to high quality, patient-centered primary care.”

About TransforMED
The Leawood, Kan.-based TransforMED is a non-profit, wholly-owned subsidiary of the American Academy of Family Physicians. Established in 2005, TransforMED provides ongoing consultation and support to physicians as they work to implement the patient-centered medical home model of care in their practices. TransforMED is an active member of primary care communities and recognizes and supports the unique value that primary care offers to patients and the health care system. TransforMED shares and supports the idealism and altruism of primary care physicians and the strong commitment to their communities and patients through continuing patient relationships and independent decision making. TransforMED offers practices both products and services, including consultation and advice on implementing the patient centered medical home model. To learn more about TransforMED, visit