American Academy of Family Physicians Hires Shannon M. Scott As Senior Vice President, Marketing, Communications and Membership
FOR IMMEDIATE RELEASE
Thursday, February 18, 2016
American Academy of Family Physicians
(800) 274-2237 Ext. 5222
LEAWOOD, Kan. – The American Academy of Family Physicians is pleased to announce that Shannon M. Scott has joined the AAFP as senior vice president, marketing, communications and membership.
As a member of the senior management team, Scott provides strategic input to the AAFP as well as oversight of the organization’s marketing and communications efforts (news, public relations, websites, social media), membership, and meetings and conventions management initiatives.
"Shannon brings more than 20 years of marketing and communications experience to the AAFP and has demonstrated leadership in organizational management and in creating and executing strategies across all mediums, including broadcast, social media, web and mobile," said Douglas E. Henley, MD, chief executive officer of the AAFP. "She will be a strong leader within our senior management team along with working to ensure that the divisions reporting to her are important contributors in helping the AAFP achieve its strategic objectives."
Before coming to the AAFP, Scott served as executive director, marketing communications at Applebee’s International, Inc. Prior to that, she was creative and media director at the Associated Wholesale Grocers, Inc. Scott was featured as a Game Changer on “The Power List 2015: The 50 most powerful people in foodservice,” sponsored by Nation’s Restaurant News.
Scott is a member of the Women in Foodservice Forum and the Association of National Advertisers. She holds a bachelor’s degree in marketing from Kansas State University-Manhattan.
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Founded in 1947, the AAFP represents 129,000 physicians and medical students nationwide. It is the only medical society devoted solely to primary care.
Family physicians conduct approximately one in five office visits -- that’s 192 million visits annually or 48 percent more than the next most visited medical specialty. Today, family physicians provide more care for America’s underserved and rural populations than any other medical specialty. Family medicine’s cornerstone is an ongoing, personal patient-physician relationship focused on integrated care.
To learn more about the specialty of family medicine, the AAFP's positions on issues and clinical care, and for downloadable multi-media highlighting family medicine, visit www.aafp.org/media. For information about health care, health conditions and wellness, please visit the AAFP’s award-winning consumer website, www.familydoctor.org(www.familydoctor.org).