American Academy of Family Physicians Launches New Business Entity

Tuesday, May 27, 2008

Media Contact:
Janelle Davis
TransforMED LLC
(800) 274-2237, ext. 5222

LEAWOOD, Kan. – The American Academy of Family Physicians (AAFP) has announced, effective June 1, its $8 million practice redesign initiative, TransforMED, will become a limited liability corporation (LLC) wholly owned by the AAFP. TransforMED LLC is expected to offer support and consultation services to primary care physicians and health systems that want to transform their medical practices into patient-centered medical homes.

The AAFP introduced TransforMED in April 2006 as it launched its two-year, first-of-its-kind, national demonstration project to test the feasibility of the patient-centered medical home model of care. Independent researchers are studying several aspects of the demonstration project, from implementation of the model in primary care practices to whether the model can improve patient care, patient satisfaction, physician satisfaction and practice performance. The national demonstration project ends May 31, 2008. An independent evaluation team of researchers will publish a report of key findings from the project in 2009. TransforMED LLC will use preliminary findings from the national demonstration project to expand efforts to transform primary care practices into patient-centered medical homes.

TransforMED LLC is developing multi-level support services ranging from practice management consultation, to change management and total practice transformation. Preliminary findings indicate one of the greatest challenges faced by primary care physicians and their staff is the implementation of technology solutions such as electronic health records, population-based disease registry systems, and virtual office visit capabilities. TransforMED clients may benefit from group purchasing power and preferred banking services that will offer discounts and special financing to make the technology more affordable. The company also will offer consulting services to assist practices that face challenges related to leadership, culture and team development.

“Our new status as an LLC will enable us to respond more quickly to the ever-changing primary care environment by allowing us to identify and enter into relationships with vendors who support primary care transformation,” said Terry McGeeney, M.D., MBA, president and CEO of TransforMED LLC.

The TransforMED LLC Web site will strive to become the ultimate patient-centered medical home resource – a place where physicians and office personnel can seek support from Practice Improvement Network Support specialists for a nominal annual fee. Physicians can also take a free assessment to see where their practice stands in relation to NCQA criteria to be recognized as a patient-centered medical home.

“This is an exciting time for the future of primary care,” McGeeney said. “We hope physicians and their staff members will use the tools and resources on, many of which are free, to assess their own needs for change and to learn new and better ways of addressing the challenges they will face during the transformation process.”

TransforMED LLC will be governed by a Board of Managers designated by the AAFP, including two members of the AAFP’s Board of Directors. Members of the inaugural Board of Managers include:

William Soper, M.D., MBA, FAAFP (Board Chair)
Practicing family physician
Soper Medical Group
Kansas City, Mo.

Todd Dicus, J.D., CAE
Deputy Executive Vice President
American Academy of Family Physicians
Leawood, Kan.

Len Fromer, M.D., FAAFP
Health Care Systems Consultant
Los Angeles, Calif.

Roland Goertz, M.D., FAAFP
AAFP Board of Directors
Waco, Texas

Jeff Gruen, M.D., MBA
President of Care Division, Corporate Chief Medical Official
Revolution Health Group
Fairfax, Va.

Lori Heim, M.D., FAAFP
AAFP Board of Directors
Voss, N.C.

Kevin Hutchinson
President and CEO
Prematics, Inc.
Alexandria, Va.

Charles Kilo, M.D., MPH, FACP
CEO & practicing internist
GreenField Health System
Portland, Ore.

Terry McGeeney, M.D., MBA (Ex-Officio)
President and CEO
TransforMED LLC
Leawood, Kan.

Patricia Nazemetz
Corporate Vice President, Chief Human Resources and Ethics Officer
The Xerox Corporation
Norwalk, Conn.

The AAFP will provide funding to enable TransforMED LLC to meet operating expenses for its first two fiscal years. The Board of Managers will be tasked with approving and overseeing the operating budget, goals and performance measures in order to assure consistency with the AAFP’s own budgeted capital contributions to the new business entity.

The Leawood, Kan.-based TransforMED LLC is a wholly owned subsidiary of the American Academy of Family Physicians (AAFP). Established in 2008, TransforMED LLC provides ongoing consultation and support to physicians looking to transform their practices to a new model of care that is based on the concept of a patient-centered personal medical home. TransforMED LLC is an active member of primary care communities and recognizes and supports the unique value that primary care offers to patients and the health care system. TransforMED LLC shares and supports the idealism and altruism of primary care physicians and the strong commitment to their communities and patients through continuing patient relationships and independent decision making. TransforMED LLC offers practices both products and services, including consultation and advice on implementing the new model. To learn more about TransforMED LLC, visit

Founded in 1947, the American Academy of Family Physicians represents 134,600 physicians and medical students nationwide, and it is the only medical society devoted solely to primary care.

Family physicians conduct approximately one in five of the total medical office visits in the United States per year – more than any other specialty. Family physicians provide comprehensive, evidence-based, and cost-effective care dedicated to improving the health of patients, families and communities. Family medicine’s cornerstone is an ongoing and personal patient-physician relationship where the family physician serves as the hub of each patient’s integrated care team. More Americans depend on family physicians than on any other medical specialty.

To learn more about the AAFP and family medicine, visit Follow us on Twitter,( and like us on Facebook. For information about health care, health conditions and wellness, visit the AAFP’s award-winning consumer website,