Fascinating Patients Is Key to Communication
October 01, 2013 01:22 pm San Diego — During a typical office visit, family physicians have no more than 15 minutes to evaluate and talk with patients, but they actually may have even less time than they realize to get their messages across. That's because the average attention span of most patients, which used to be close to 20 minutes, has dwindled to nine seconds, or roughly the same attention span as that of a goldfish, according to Sally Hogshead, the speaker at a Sept. 27 general session at the AAFP's 2013 Scientific Assembly in San Diego.
Full Story »