If you haven't shared your thoughts on Family Medicine for America's Health: Future of Family Medicine 2.0, it's not too late. In our latest update on this important initiative, you will find research results about family medicine reported this month at a Working Party meeting, a new set of questions being asked related to this project, details about a series of virtual town hall meetings scheduled to begin Jan. 29 and much more.
Family Medicine for America's Health: Future of Family Medicine 2.0
Organizational Update No. 5
Jan. 23, 2014
Work on the Family Medicine for America's Health: Future of Family Medicine 2.0 initiative continues. As a reminder, the purpose of this effort is to develop a multi-year strategic plan and communications program to address the role of family medicine in the changing health care landscape. To read earlier monthly updates from FFM 2.0, please visit the project Web page.
The Working Party, along with the FFM 2.0 Steering Committee and Core Teams, held a meeting in mid-January to inform and guide the project. A retreat will be held in mid-February that will include approximately 60 members of the family medicine community and 40 external stakeholders, including payers, patient advocates, employers and providers outside of family medicine. The goal is to help family medicine narrow in on its strategic commitments for the next five to seven years.
Following is an update on the current progress and status of the FFM 2.0 project.
CFAR, the consulting firm leading the strategic planning process, has finalized the "current state" analysis and developed three scenarios that illustrate possible future states for family medicine based on different strategy choices. CFAR co-developed these scenarios with the Core Team, the Steering Committee and the Insight Groups. The Insight Groups include medical students, residents and young leaders in family medicine who are in their early years of practice. Each of the seven family medicine organizations nominated two participants to each of the groups.
APCO Worldwide, which is leading the communications planning, has completed qualitative and quantitative opinion research that will inform their recommendations. Recently, APCO conducted a quantitative survey of 1,871 individuals across three primary audiences:
Following is a summary of the findings presented at the January Working Party meeting:
Based on this and earlier research, APCO will develop recommendations on how to communicate the value and role of family medicine to external audiences. Concepts will be tested further in focus groups with various audiences.
Your feedback is critical to this process. We welcome and encourage your comments and questions and have a dedicated email address for input. Since our first report on this initiative, we have received hundreds of comments to this address, and all have been very valuable to the Steering Committee and Core Team.
APCO would welcome your input on the following
questions as they build the communications plan:
Please share your thoughts at firstname.lastname@example.org.
In addition, we are holding a series of virtual town hall meetings to hear from practicing family physicians around the country. After a brief overview of the project so far, we would like to hear from you about the issues that will be most critical to address in family medicine's strategic plan. We are very pleased that Glen Stream, M.D., M.B.I., past president of the AAFP, will be hosting the town hall conversations.
The first virtual town hall meeting is on Wednesday, Jan. 29 at 8:00 p.m. EST. There will be two additional town hall meetings on Feb. 26 at 8:00 p.m. EST and March 26 at 8:00 p.m. EST.
To register for the first town hall meeting, please click on this link:
Jeff Cain, M.D., is Board Chair of the AAFP.