Launches First Content Developed Under Consumer Alliance Program

Sweetener, Hydration Content Designed to Educate Patients About Healthy Choices

January 12, 2010 05:30 pm News Staff
[Screen capture of new content on healthy nutritional choices]

The AAFP posted the first patient education content linked to its Consumer Alliance Program on its consumer Web site,, today. The content, which is supported by an educational grant from The Coca-Cola Co., includes information on sweeteners and hydration that is designed to help patients make informed nutrition choices, according to the AAFP. has patient information and patient education handouts on a number of topics. Now, the site has added handouts on sugar and sugar substitutes and on hydration in the Healthy Living: Food & Nutrition section of the Web site. Topics are

  • added sugar;
  • sugar substitutes;
  • aspartame;
  • acesulfame K;
  • saccharin;
  • sucralose;
  • stevia;
  • sugar alcohols, including sorbitol, xylitol and maltitol;
  • why hydration is important; and
  • the importance of hydration for athletes.

According to the AAFP, the information in the handouts underwent a rigorous review process, and the Academy had complete control of developing it. Professional health writers, physicians and other health care professionals created the content( In addition, family physician editors, members of the AAFP Commission on Health of the Public and Science, and credentialed consultants with expertise in diet and nutrition reviewed all of the materials.

"The Consumer Alliance program is consistent with the AAFP's mission, values and vision as we seek to improve the health of the public through public education," said AAFP President Lori Heim, M.D., of Vass, N.C., in an interview with AAFP News Now. "Our goal in this first alliance with The Coca-Cola Co. is to educate the public about the choices that they make regarding beverages. To do that, we must make certain that the content is appropriate to the target audience -- the general public -- and is independent of any outside influence and credible. We are confident that review of the materials will satisfy those requirements."

The AAFP's Consumer Alliance program is a mechanism for the Academy to work with corporate partners to educate consumers about the role products play in making choices related to living a healthy, active and balanced lifestyle.